Fiber technology and specialist fabrics have dramatically redefined the activewear category whose rapid growth reflects heightened interest in health and fitness. It spans high-tech, performance-enhancing garments for professional athletes, apparel and workout gear for individual and team sports, and hard-wearing, practical choices for those who simply enjoy being outdoors.
The comfort, freedom of movement and shape retention that LYCRA® fibers bring to stretch materials is fundamental to garment appeal in this highly competitive sector. Advanced technology platforms with LYCRA® fiber have even more to offer. They create extremely flexible, lightweight fabrics with superior breathability, moisture management and muscle support characteristics. They offer both styling and functional advantages. They meet the demanding performance standards that consumers look for in active and outdoor apparel. Their built-in bi-directional stretch qualities radically improve freedom of movement and ensure comfortable, long-lasting fit. Sports enthusiasts recognize and value the difference. Fashion-conscious consumers no longer have to choose between aesthetics and practical benefits, however.