For millions of consumers, LYCRA® fiber is one of the world’s best-known ingredient brands. The cumulative effect of successive print and TV advertising campaigns, PR activity, and an active social media presence is that nearly 90% of target shoppers are familiar with the LYCRA® brand and what it stands for. Its value-adding properties are unique in the industry.
87% of target shoppers are familiar with the LYCRA® brand
70% say our wave logo on hangtags influences purchase decision
66% would pay more for clothes with LYCRA® fiber
Research in every region confirms its influence as a symbol of quality and trust in the comfort, fit and freedom of movement it brings to clothes. The LYCRA® brand wave on millions of hangtags in dozens of languages leverages this awareness at point of sale, differentiating the products of customer brands and retailers in highly competitive marketplaces.
Benefit from our marketing support and LYCRA® brand licensing.
Source: 2017 Global Brand Health Study, IPSOS
LYCRA® is a trademark of INVISTA.