Adding value at point of sale

For millions of consumers, LYCRA® fiber is one of the world’s best-known ingredient brands. The cumulative effect of successive print and TV advertising campaigns, PR activity, and an active social media presence is that nearly 90% of target shoppers are familiar with the LYCRA® brand and what it stands for. Its value-adding properties are unique in the industry.

Infographic about the LYCRA® brand

LYCRA® brand logo 87% of target shoppers are familiar with the LYCRA® brand

LYCRA® brand logo 70% say our wave logo on hangtags influences purchase decision

LYCRA® brand logo 66% would pay more for clothes with LYCRA® fiber

Research in every region confirms its influence as a symbol of quality and trust in the comfort, fit and freedom of movement it brings to clothes. The LYCRA® brand wave on millions of hangtags in dozens of languages leverages this awareness at point of sale, differentiating the products of customer brands and retailers in highly competitive marketplaces.

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Source: 2017 Global Brand Health Study, IPSOS

LYCRA® is a trademark of The LYCRA Company.