Athleisure for lingerie brands
What began as an organic, consumer-driven trend is now a lifestyle being adopted by women around the world. Athleisure is the fashion response to this healthier consumer attitude. Its broad appeal means that almost everyone is a potential athleisure consumer. The athleisure consumer transitions from low to high impact activities: rushing to the bus, relaxing at home, going out with friends, or working out at the gym. She needs versatile performance apparel she can depend on to keep her feeling comfortable and confident throughout her day. Apparel made with LYCRA® fibre innovations help her do just that.
Garments made with LYCRA® BLACK technology are perfect for the fashion-focused athleisure consumer who likes to dress impeccably. She pays attention to details and quality is important. She is willing to invest in durable garments that look new wash after wash. She’ll love the deep, dark colors and virtual elimination of grin-through.
Athleisure wear made with LYCRA® W technology appeals to a more fashion-conscious consumer who values quality and aesthetics. While health and fitness are important to her, she loves to express herself through her vibrant personal style at work or in the town. She is attracted to lively prints and deep, rich colors that look like new wash after wash.
Apparel made with LYCRA® SOFT COMFORT technology is the perfect choice for the consumer who cares most about comfort. Whether she’s a busy mom on the go, or any woman who lives an active lifestyle, she will love the easy fit that flatters her shape with exquisite comfort. This innovation provides gentle stretch and increased flexibility that is ideal for fitting in-between sizes and increasing freedom of movement for all.
LYCRA® T400® technology adds performance, style and lasting fit to versatile athleisure wear. Engineered for casual daily activities, this innovation offers gentle stretch and support to deliver total comfort all day long. Its unique structure also provides moisture management to help the wearer feel cool and dry.
Knit Fabric Technologies
The athleisure consumer transitions from low-impact to high-impact activities where she may become hot and sweaty: rushing to the bus, relaxing at home, going out with friends, or working out at the gym. She needs versatile performance apparel she can depend on to keep her feeling fresh throughout her day. Apparel made with LYCRA® COOLING technology helps her stay cool, dry and comfortable so she can approach her activities with confidence, whatever they are.
LYCRA® SPORT technology is scientifically engineered to deliver exceptional comfort, fit and support to activewear fabrics. Today’s active consumers desire specific garments designed to help optimize performance. Whatever the activity, LYCRA® SPORT technology makes it easier than ever to meet consumer needs. New, simplified indexes rate fabric for Power, Comfort and Energy on a 1-10 scale. These indexes are combined to create performance levels tailored to fit the garment’s end use and satisfy the consumer’s need for targeted support.