Over the last two decades, consumer appreciation for the comfort and freedom of movement benefits of LYCRA® fiber has grown significantly in the ready-to-wear segment. Emotional associations with the LYCRA® brand flow readily in this direction.
As consumer wardrobes evolve, there is growing cross‑over between the traditional sub-segments of active garments and fashion casuals. In other words, versatility sells like never before. LYCRA® fibers and technologies help provide the fit, comfort, shape retention, and durability that differentiate a whole new generation of products. And, when incorporated with other INVISTA offerings such as COOLMAX® or THERMOLITE® fabrics, garments can deliver multiple benefits, integrating excellent fit and shape with cool comfort or lightweight warmth.