LYCRA® FIBER MOVES IV - March 10-11, 2016


LYCRA® FIBER MOVES IV - March 10-11, 2016

This year marked the fourth edition of LYCRA® FIBER MOVES, popular and exclusive invite-only event designed to provide leaders of the legwear value chain with a recognized global meeting point during which they can explore opportunities for value-creation. The event included two half-day conference sessions with prime content on a variety of segment-relevant subjects.

The LYCRA Company’s latest innovations as well as market insights and inspirations formed part of the program that you can read about below. For more information on our LYCRA® FIBER MOVES events, click here.

Event Schedule

Our event schedule shows the start and end times of the LYCRA® FIBER MOVES IV event. Four The LYCRA Company innovations will be revealed during our “Future Forward” conference and in addition to these and the plenary session, speakers will cover topics within four main pillars:

  • Better Me
  • Digitalisation / Customisation
  • Wellness / Health / Performance
  • Sustainability

All Conference speeches will be in English. Simultaneous translation services will be provided for the following languages: Italian, Spanish, French, German and Polish.

13:00-13:45 Registration and welcome drink
14:00-14:10 Welcome by Max Wiesendanger

Executive Vice President - Western Region

The LYCRA Company Apparel
14:10-15:10 Plenary featuring speakers from Comercial Global Pay, Euromonitor, and GfK
15:10-15:30 Better Me featuring speakers from Stijlinstituut Amsterdam, and The LYCRA Company
15:30-16:00 Coffee Break
16:00-16:20 Better Me (continued)
16:20-18:00 Digitalisation/Customisation featuring speakers from GfK, Holition, The LYCRA Company, Select Research, and Ferax
18:00-20:00 Networking and Drinks at the Sheraton Hotel
20:00-22:15 Dinner/Show at the Sheraton Hotel
22:15-1:00 After-party at the Sheraton Hotel
9:00-9:45 Coffee and networking
10:00-10:20 The LYCRA Company, our valued partner
by Bob Kirkwood
Executive Vice President Technology & Marketing
The LYCRA Company Apparel
10:20-10:40 Digitalisation/Customisation (more) featuring speaker from LinkedIn
10:40-11:15 Wellness/Health/Performance featuring speakers from GfK, and The LYCRA Company
11:15-11:45 Break
11:45-12:05 Wellness/Health/Performance (continued)
12:05-13:00 Thank you by
Nicolas Banyols
Commercial Director, EMEA
The LYCRA Company Apparel
13:10-15:00 Lunch and networking at the Sheraton Hotel


We are pleased to provide you with a recap of some of our exciting speakers.

The panel of congress’ top-level speakers includee:

  • Keynotes speakers of International fame
  • Top specialized industry experts
  • Selected spoke-persons from International companies to introduce case-studies
  • The LYCRA Company’s Top management, R&D and Marketing professionals

Richard Barnes (Select Research), Maciej Kopytek (Ferax) and Wim Bakker (The LYCRA Company)

Consumer insights have shown that a high percentage of women have difficulty finding hosiery that fits and feels comfortable. This insight led The LYCRA Company to develop a trial app called LYCRA® F!T FINDER to help customers find the right size based on their body measurements and digital body scans.


Les Jacques, Sustainability Consultant

Les Jacques took guests on a sustainability journey, sharing insights into the beginnings of sustainable apparel, key events, how much the industry has achieved up until 2016, the current challenges, and what targets need to be reach to prevent the projection that by 2030 the world is set to face a 40% global water deficit.


Bob Kirkwood (The LYCRA Company)

Robert Kirkwood, Executive Vice-President of Marketing and Technology at The LYCRA Company, invited guests on ‘The Innovation Journey at The LYCRA Company’. From polymers and materials, to fibre, fabrics and garments, he provided valuable insights into how you develop an Innovation Capability that delivers value to all customers and partners in the value chain.


Consuelo Bañon and Sybille Bald (The LYCRA Company)

Building on the ‘look good, feel good’ concept and based on research from over 4,390 consumers in North & South America and Europe, The LYCRA Company launched its new lifestyle compression offering - LYCRA® ENERGIZE™ powered by FUSION™ technology - designed to offer the consumer the extra benefits of all-day vitalising and energising support to empower them in their busy schedules.


Petra Dillemuth, Giampaolo Falconio, Saskia Thieme (GfK)

Petra Dillemuth and Giampaolo Faconio from GfK presented developments in the legwear market and trends with the UK being the biggest market and one of the few markets that increased over the last 3 years with hosiery accounting for 3% sales.


Sybille Bald (The LYCRA Company)

SUPER SUMMER SHEER technology by LYCRA® brand has been designed to create and highlight fresh perspectives on ultra sheer hosiery thanks to its upgraded technology. The new offering is designed to be worn into the warmer summer season delivering sheerness with lasting fit. The use of our anti-laddering FUSION™ technology by LYCRA® brand gives you ‘the feeling of wearing nothing’ in super transparent sheer hosiery with super high resistance.


Afonso Rebelo de Souza (LinkedIn)

Afonso, Content Marketing Evangelist, states his mission is to unlock the global opportunities for brands to market on LinkedIn and work with marketers to demystify the business model behind content.


Jane Gwyther (The LYCRA Company)

In light of a new era in consumer product and purchasing demands The LYCRA Company delved into sock buying trends. When asked about the type of benefits they looked for in EVERYDAY socks they were – stays up / washes well and retains it shape, doesn’t feel sweaty - all key drives to ensure comfort in the garment.


Jane Gwyther (The LYCRA Company)

The LYCRA Company demonstrated a new era in performance fibres for socks made from 97% recycled resources using COOLMAX® ECOMADE fibre. This included SOFT COMFORT technology by LYCRA® brand which provides exceptionally soft comfort for sock tips thanks to its high performance stretch and recovery.


Jorge Martin (Euromonitor)

Jorge Martin from Euromonitor International presented on Global Retail Trends and Prospects to 2020 citing that internet retailing has seen a 192% growth between 2010 and 2015 with the absolute value generated via ecommerce during this time globally US $106 billion. From the consumer the key market drivers are search for convenience, increased global connectivity and trend for sofa shopping.


Jonathan Chippindale (Holition)

In this ever-changing Digital Age, Jonathan Chippendale, CEO of Holition, discussed digital anthropology and shared valuable insights on how technology has disrupted the retail world. From in-store experience to catwalk shows, brands are integrating technology in ever more creative ways to keep up with the latest innovations and new-age consumer demands.


David Jofre Tejada (Comercia Global Payments) & Claudina Farré (CaixaBank)

Presented by David Jofre Tejada, International Business Development officer of Comercia Global Payments and Claudina Farré, Rep Office of CaixaBank Milan there is a continued growth in e-commerce over retail based shopping with a specific focus on the importance of mobile shopping.

Event History

LYCRA® FIBER MOVES is the only legwear industry event in Europe dedicated to the elite professionals of this sector. The event is organized by The LYCRA Company, one of the world’s largest integrated producers of chemical intermediates, polymers and fibers, and owner of well-known textile brands such as LYCRA® fiber and COOLMAX® and THERMOLITE® fabrics, which are widely used in both hosiery and socks.

The Theme – Future Forward

This year's theme was "Future Forward", expressing The LYCRA Company's innovative spirit and positive attitude towards the future, where there is time for and focus on fruitful collaborations with stakeholders to answer market opportunities and to grow each other’s businesses. Move forward into the future with us, so that LYCRA® can move your business.

The LYCRA Company and Legwear Innovations

Hosiery is one of the most complex categories of apparel in terms of fiber and yarn types, method of construction and consumer attitudes. It can be considered a basic, utilitarian part of a woman’s wardrobe or the height of fashion. It can cost little or cost a lot. It might be considered almost a disposable item, to be thrown away after a few wearings, or something to be treasured.

LYCRA® fiber has altered hosiery in fundamental ways. Its long-lasting elasticity effectively closed the gap between fashion and function. By improving fit, it also improved durability. Manufacturers have discovered that with LYCRA® fiber it is possible to create hosiery with unprecedented characteristics of comfort and fit while, at the same time, making possible a much wider range of sheerness, softness and design creativity. LYCRA® fiber enables designers to let their creativity soar.

Today in Europe almost 60% of all women’s hosiery produced and sold contains LYCRA® fiber in the panty and leg, a phenomenal growth if one considers that in the mid-1980s it accounted for less than 4%. Hosiery with LYCRA® fiber rates very highly in consumer recognition – and in consumer satisfaction surveys.

LYCRA® FIBER MOVES IV - March 10-11, 2016