WILMINGTON, Del. – The LYCRA Company announced today that it is amplifying its Planet Agenda sustainability platform with the launch of LYCRA® EcoMade fiber, its first branded elastane made with pre-consumer content. The company also announced plans to convert the majority of COOLMAX® and THERMOLITE® fiber products to include recycled content by the end of 2021. The official launch will take place at Intertextile Shanghai, September 25-27.
Premium denim brand 7 For All Mankind is promoting its use of LYCRA® dualFX® technology in our annual Fall Denim promotion on Refinery 29, a global online fashion editorial platform for millennial and Gen Z women. The program’s goal is to drive purchase intent to the co-brand by educating the consumer on the lasting comfort, fit and performance of the patented technology.
The LYCRA Company has launched its annual global co-branded marketing program to promote denim jeans made with its LYCRA® dualFX® technology. The campaign has been developed with Refinery29, the leading global media and entertainment company for young women. Refinery29 excels at storytelling and clearly communicates the value and benefits this technology adds to denim.
WILMINGTON, Del.– The LYCRA Company, owner of the LYCRA® brand family of fibers, announced today that it has launched a global co-branded marketing program to promote denim jeans made with its LYCRA® dualFX® technology. The program will premiere on Refinery29 (R29), a leading global media and entertainment company for young women.
Sloggi is going BIG to celebrate its 40th anniversary this year. The innovative bodywear brand is paying tribute to its “Original Granny” pants roots with a new refreshingly modern line of maxi cut briefs called “The ’79.” The collection celebrates the brand’s uncompromising commitment to comfort and fit and offers a fresh interpretation of a classic look.
After successfully introducing LYCRA® FitSense™ technology to select customers in the past year, The LYCRA Company is now launching this exciting innovation worldwide. LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber except in liquid form. This groundbreaking innovation is a solvent-free solution that is screen printed onto the inside or outside of fabric containing LYCRA® fiber to deliver functional performance benefits through visual effects like patterns or color blocks. Watch the video to learn more.
Comfort and performance are critical when it comes to body-hugging apparel, but they are often sacrificed to deliver other key features, such as compression or shaping. Activewear and athleisure consumers desire lightweight, comfortable, great-fitting garments that move with them and provide targeted support, while intimate apparel consumers desire lightweight, comfortable bras and shapewear that provide lift, shaping and support. Garment makers, designers, brands and retailers have struggled to create a single garment that meets all of these needs without compromising comfort—until now!