News & Blog

TEXHONG TEXTILES LAUNCHES EXCITING NEW DENIM TECHNOLOGIES IN CHINA

Apr 09, 2019

At the 2019 Denim Innovation Seminar held recently in Shanghai, China, Texhong Textiles Group (Texhong) and The LYCRA Company teamed up to showcase exciting new branded fiber and technology solutions currently available for the Chinese denim market:


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WHY CHOOSE LYCRA® FUSION™ TRUE TO YOU TECHNOLOGY?

Apr 05, 2019

The Challenge: Today’s consumers desire ultra-sheer hosiery that gives legs a natural appearance, but they aren’t willing to sacrifice garment strength and durability to achieve this look any longer. Now they want transparent hosiery that stops runs and ladders in their tracks in order to extend the wear life of the garment.

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BRAND SPOTLIGHT: PULLIN

Apr 03, 2019

Founded in Hossegor, France in 2000, PULLIN pioneered printed boxers made with a mix of LYCRA® fiber and polyester that has never compromised on quality or comfort. We recently spoke with Brand Manager Guillaume Baché to learn more about the lifestyle brand and how customer satisfaction became its central focus.

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LYCRA HyFit® Brand Unveils Everything New at IDEA19

Mar 25, 2019

The LYCRA Company has introduced T859 LYCRA HyFit® fiber, its latest spandex/elastane innovation for the global personal care industry, at IDEA19 in Miami Beach. This innovation is designed to help manufacturers reduce their operating costs and carbon footprint without sacrificing a garment’s quality or performance, or the consumer’s wearing experience.

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THE LYCRA COMPANY INTRODUCES T859 LYCRA HYFIT® FIBER

Mar 19, 2019

WILMINGTON, Del. – The LYCRA Company announced today that it will be exhibiting at IDEA19, where it will unveil T859 LYCRA HyFit® fiber, its latest spandex/elastane innovation for the global personal care industry. Converting to T859 LYCRA HyFit® fiber offers manufacturers of diapers, adult incontinence and feminine hygiene products significant cost savings in addition to the following benefits:

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LYCRA® BRAND TEAMS UP WITH REFINERY29 TO DEBUT NEW MAIDENFORM® SHAPEWEAR COLLECTION

Mar 15, 2019

Maidenform® brand’s new shapewear collection, powered by The LYCRA Company’s latest innovation, LYCRA® FitSense™ technology, has launched in the U.S. at Kohl’s stores, kohls.com and Maidenform.com. This revolutionary product delivers targeted support exactly where women need it most. The new shapewear collection provides an exceptional wearing experience that will help women across a range of sizes look, feel and be their best.

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