News & Blog

THE LYCRA COMPANY ANNOUNCES NEW SOLUTIONS FOR THE CIRCULAR ECONOMY UNDER ITS PLANET AGENDA SUSTAINABILITY PLATFORM

Sep 19, 2019

WILMINGTON, Del. – The LYCRA Company announced today that it is amplifying its Planet Agenda sustainability platform with the launch of LYCRA® EcoMade fiber, its first branded elastane made with pre-consumer content. The company also announced plans to convert the majority of COOLMAX® and THERMOLITE® fiber products to include recycled content by the end of 2021. The official launch will take place at Intertextile Shanghai, September 25-27.

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THE LYCRA COMPANY LAUNCHES ANNUAL FALL DENIM CO-MARKETING PROGRAM

Sep 17, 2019

WILMINGTON, Del.– The LYCRA Company, owner of the LYCRA® brand family of fibers, announced today that it has launched a global co-branded marketing program to promote denim jeans made with its LYCRA® dualFX® technology. The program will premiere on Refinery29 (R29), a leading global media and entertainment company for young women.

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INTRODUCING LYCRA® FITSENSE™ TECHNOLOGY – A REVOLUTIONARY INNOVATION FROM THE LYCRA COMPANY

Sep 04, 2019

After successfully introducing LYCRA® FitSense™ technology to select customers in the past year, The LYCRA Company is now launching this exciting innovation worldwide. LYCRA® FitSense™ technology is a patented water-based dispersion that features the same molecule as LYCRA® fiber except in liquid form. This groundbreaking innovation is a solvent-free solution that is screen printed onto the inside or outside of fabric containing LYCRA® fiber to deliver functional performance benefits through visual effects like patterns or color blocks. Watch the video to learn more.

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WHY CHOOSE LYCRA® FitSense™ TECHNOLOGY?

Sep 04, 2019

The Challenge

Comfort and performance are critical when it comes to body-hugging apparel, but they are often sacrificed to deliver other key features, such as compression or shaping. Activewear and athleisure consumers desire lightweight, comfortable, great-fitting garments that move with them and provide targeted support, while intimate apparel consumers desire lightweight, comfortable bras and shapewear that provide lift, shaping and support. Garment makers, designers, brands and retailers have struggled to create a single garment that meets all of these needs without compromising comfort—until now!

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Why Choose LYCRA® dualFX® Technology?

Sep 03, 2019

The problem: As fabric stretch increases, so does the tendency for fabric growth or shrinkage. This can negatively impact garment performance and lead to poor fitting jeans that don’t hold their shape, product returns, and dissatisfied consumers.

The solution: : Patented LYCRA® dualFX® technology consists of two stretch fibers that deliver unmatched performance in denim. LYCRA® fiber provides durable stretch for comfort and fit, while the LYCRA® T400® fiber provides bounce-back recovery for exceptional shape retention. These fibers are intermingled together and covered with cotton to achieve an authentic denim look and feel, while offering extra flexibility, all day comfort and lasting fit.
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