News & Blog

Rocle by Isabella Named 2017 Designer of the Year at Interfilière Paris

Jun 19, 2017

Renowned for elegant and bold patterns in its lingerie and swimwear fabrics, Rocle by Isabella, the printed textiles supplier, was recently named 2017 Designer of the Year at Interfilière Paris, an exhibition that focuses on lingerie and swimwear textiles and accessories. This coveted honour was bestowed on the firm by a vote of its peers. The award recognizes nearly 15 years of work dedicated to the underwear sector, and celebrates the creativity that has helped define Rocle by Isabella as an exclusive brand.

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INVISTA HOSTS HOSIERY FORUM IN CHINA

Jun 12, 2017

On May 18, INVISTA held its 2017 LYCRA® fibre Legwear Seminar in Yiwu, China, the unofficial capital of the Chinese hosiery knitting business. The event’s theme of “LYCRA® MOVES INGENUITY,” emphasized the innovative attitude of the LYCRA® brand, which presented inspirational new ideas, innovations and market insights to invited guests from key mills, brands and retailers in the Chinese market.

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INVISTA ACQUIRES CONE DENIM’S DUAL CORE PATENT PORTFOLIO

May 31, 2017

INVISTA, owner of the LYCRA® brand, recently purchased the dual core patent portfolio of Cone Denim, and its parent company, International Textile Group (ITG). The patent estate covers a broad variety of dual core yarns, fabrics, and garments made from those fabrics, which are sold in the U.S., China, and Europe.

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Introducing REARD PARIS Swimwear Powered by LYCRA® XTRA LIFE™ Technology

May 31, 2017

When Louis Réard’s itsy-bitsy two-piece swimsuit exploded on the fashion scene in 1946, it sent shock waves around the world. A savvy marketer, Réard named his new creation after Bikini Atoll, the site of nuclear bomb tests in the news when he launched his line. The bikini revolutionized swimwear and empowered women to experience fun and freedom in a nonconstricting garment that reflected the optimism of the post-war era.

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LYCRA® Fiber Adds “A Little Magic” to Leonisa® Shapewear

May 22, 2017

INVISTA has teamed up with Leonisa® to promote its shapewear powered by LYCRA® fiber in a co-branded social media campaign. The program is designed to raise consumer awareness of the Leonisa® brand and drive women to the brand’s e-commerce site. The social media program, which is running now through May 25th, includes paid Facebook advertising and an influencer campaign built around the theme of “a little magic.”

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Meet May Coverer of the month: PAYEN

May 15, 2017

Founded in 1839 as a business producing silk yarn products, the Payen group has developed along with its market. The company has worked in partnership with LYCRA® fibre since its launch, when it specialised in producing covered synthetic yarn followed by two-way stretch woven fabrics. Today, Payen has made a name for itself at the high end of the market, and its products have been used in competitive sports at the highest level for the last 20 years. Bernard de Buhren, the company's chairman, gives us an insider’s account of a group that has the resources it needs to stay ahead of the game.

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INVISTA PURCHASES CONE DENIM’S DUAL CORE PATENT PORTFOLIO

May 12, 2017

INVISTA, owners of the LYCRA® brand, along with Cone Denim and its parent company, International Textile Group (ITG), announced today that INVISTA has purchased Cone Denim’s and ITG’s dual core patent portfolio. The patent estate covers a broad variety of dual core yarns, fabrics, and garments made from those fabrics, which are sold in the U.S., China, and most recently, Europe. The purchase is effective immediately.

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