The latest in the series of LYCRA® Fiber Technique events took place in Mumbai on December 16th when INVISTA and SmarText Solutions™, its Indian distributor, co-hosted an audience of spinners, mills, brands and retailers from the country’s western region.
In an effort to make connect.LYCRA.com your one-stop resource for LYCRA® brand information, we’ve added a new feature to this website. Now you can find all the latest videos created by LYCRA® brand (or its customers) in the newly renamed “News and Video” section. The videos are organized by apparel category so you can easily learn about fiber innovations, co-branding activity, trade shows and industry events, and LYCRA® brand news relevant to that segment.
The successful long-term partnership between EUROJERSEY, creator of Sensitive® Fabrics, and INVISTA, owner of the LYCRA® brand, has resulted in an innovative new co-branded communication tool. INVISTA developed Swimwear Attitudes, which has a travel and lifestyle magazine look, to support EUROJERSEY’s Sensitive® Fabrics Powered by LYCRA® brand. The swim line, which contains a high percentage of LYCRA® fibre, is recognized as a premium and innovative fabric that is preferred by many of the most iconic apparel brands worldwide.
How do you give a fresh, modern update to a classic design? For British business wear brand T.M. Lewin, the brand behind the ubiquitous button-up dress shirt, the answer was LYCRA® fibre. The retailer selected LYCRA® fibre to create its new line of Super Fitted Stretch Shirts for men—the first stretch shirt for the iconic brand—to deliver the comfort, fit and freedom of movement they desired.
ROCLE BY ISABELLA, a specialist in printed fabric, presented its new bi-elastic warp and weft collection featuring LYCRA® fibre at Interfilière Paris last month to positive reviews. Lightweight, exotic and ultra-creative, the new spring/summer 2018 collection included a line of jacquards for swimsuits, and a line of fabrics designed especially for the lingerie market. These fabrics can be used to create apparel that offers the lasting comfort, fit and ease of movement that LYCRA® fibre is famous for.
LYCRA® brand is proud to be returning as headline sponsor of MODA, the UK’s largest fashion trade exhibition, which is taking place 19-21 February in Birmingham. The brand can be found in Hall 6 (LC43 and LC49) where you can view its must-have fibre innovations for 2018 fabric and apparel collections across intimate apparel, swimwear and athleisure.
Pure London is a leading biannual trend-inspired fashion trade show in the UK that attracts thousands of buyers each year. Saturated Soul is the theme of AW17 edition, which is being held 12 – 14 February 2017 at Olympia London. The exhibition features exhibitors from over 700 brands (ranging from emerging to iconic), must-see catwalk shows, and insightful seminars presented by key industry speakers.
Sometimes, more than technology is needed to take a profitable market space to the next level. The X Factor could be a time and money saving way of improving dialogue between different levels of the value chain.
The Salon International de la Lingerie will recognize Simone Pérèle as its 2017 Designer of the Year in the Paris Capitale de la Création category. The award will be presented on the first day of the trade show, which is held 21-23 January 2017 in Paris. This well-deserved recognition crowns a history that began in Simone Pérèle's Parisian corsetry workshop in 1948 - a place where creativity and expertise went hand in hand with innovation.
INVISTA recently commissioned important denim research that spanned five countries and has yielded valuable consumer insights. Led by Jean Hegedus, INVISTA Denim Global Segment leader, the study reveals key barriers to purchasing, what consumers look for when shopping for jeans, common frustrations, and so much more. The following article, which references this proprietary research, originally appeared in the December issue of INSIDE FASHION and is reprinted with permission. Be sure to revisit connect.lycra.com to read our upcoming in-depth article on this research. To avoid missing out on any important brand and industry news, be sure to .