News & Blog

INTRODUCING MAIDENFORM SHAPEWEAR POWERED BY LYCRA® FITSENSE™ TECHNOLOGY

Nov 25, 2019

Maidenform has joined forces with LYCRA® brand to promote its new line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology. This revolutionary innovation is brushed onto fabric made with LYCRA® fiber to deliver a comfortable fit and a smooth silhouette that’s perfect for the latest body-con fashions. The co-branded marketing campaign launches with a feature story on Refinery29 along with high-impact social media.

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The LYCRA Company Launches New Trademark Protection Campaign

Nov 22, 2019

The LYCRA Company has launched a new 360-degree trademark protection advertising campaign that sends a strong message about LYCRA® brand infringement to the legwear industry. The ad explains how The LYCRA Company fiercely protects the integrity of its flagship brand and warns against creating counterfeit hosiery garments that can damage the consumer’s perception of the LYCRA® brand.

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DNM LEVERAGES CO-BRANDED MARKETING TOOLS TO DRIVE SALES

Oct 21, 2019

DNM, a leading Turkish denim producer, has adopted several LYCRA® brand technologies for its Futuretech line of premium performance denim. The new fabric collection features LYCRA® BEAUTY fiber in its Shape Me and Shaped ‘n Relaxed denim and LYCRA® FREEF!T® technology in its E-Z Stretch collection.

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THE LYCRA COMPANY INTRODUCES NEW LYCRA® ECOMADE FIBRE AS A SUSTAINABILE DENIM SOLUTION AT KINGPINS AMSTERDAM

Oct 21, 2019

AMSTERDAM – The LYCRA Company, a global leader in developing innovative fibre and technology solutions for the apparel industry, will exhibit its latest market-driven products for denim at Kingpins Amsterdam, October 23-24. As part of its long-term commitment to sustainability and the company’s Planet Agenda platform, The LYCRA Company will be introducing LYCRA® EcoMade fibre at the invitation-only trade show. This new fibre is the company’s first branded elastane/spandex product that is made with pre-consumer recycled materials.

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