News & Blog

LEGWEAR INDUSTRY INSIDERS GATHER FOR LYCRA® FIBER MOVES 5

Oct 19, 2018

The fifth edition of the LYCRA® FIBER MOVES conference took place on October 18th, in Lake Como, Italy. Held every two years, this exclusive, invitation-only event attracts around 200 representatives from leading knitters, coverers, distributors, brands, retailers and trade media excited to learn about new market insights and trends, as well as INVISTA’s latest innovations for socks and hosiery.

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Why choose LYCRA® SPORT technology?

Oct 11, 2018

The Activewear Challenge:

Consumers are increasingly demanding activewear that optimizes performance, but comfort is often neglected. And it’s often difficult for brands and retailers to know how most fabrics will perform after design and cutting. Because they don’t have in-house fabric scientists who can test fabric performance, they often pick a fabric based on cost or pattern. This can lead to underperforming fabrics or fabrics that fail to meet consumer expectations, which results in complaints, product returns and dissatisfied customers. How can you increase consumer satisfaction and brand loyalty?

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New Co-Branded Marketing Program Promotes LYCRA® Fiber Benefits to Millennial Women

Oct 08, 2018

INVISTA and Refinery29 teamed up to launch a co-branded global consumer marketing campaign on October 8th. The “LYCRA® Insiders” program, which has the tagline “It’s what’s inside that matters most”, highlights the inner qualities of several millennial women and shows how those same qualities are reflected in their garments made with LYCRA® fiber technologies. The campaign promotes the benefits of jeans made with LYCRA® dualFX® technology and activewear powered by LYCRA® SPORT technology.

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