News & Blog

German Swimwear Shoppers Encouraged to “Take Off with LYCRA® Fibre”

Apr 25, 2017

Summer is almost here and that means that women will soon be packing up their swimwear and jetting off to exciting beach holidays! To help ensure they have swimwear designed to survive the journey, LYCRA® brand will be promoting its LYCRA® XTRA LIFE™ fibre through its third window display contest. Swimwear made with this unique innovation lasts up to ten times longer than unprotected spandex, and resists the damage that chlorine, sunscreen, heat and UV rays can cause.

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INVISTA HOSTS LYCRA® MOVES™ ISTANBUL III

Apr 21, 2017

For the third year in a row, INVISTA is hosting an invitation-only event in Istanbul, Turkey that is focused on the sock industry. Key managers representing knitters, spinners, coverers, and retail sourcing hubs have been invited to this exclusive event, which is taking place on 25 April 2017. Turkey is one of the largest global producers of socks, and this highly anticipated event gives industry insiders the opportunity to network, see exciting new trends in person, and learn about INVISTA’s latest fiber innovations
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ARVIND AND INVISTA “DECODE” THE DENIM LANGUAGE AT FESTIVE 2017 LAUNCH

Apr 11, 2017

Arvind and INVISTA have enjoyed a long-standing and successful partnership working together to bring the latest innovations in textiles to brands and retailers across the globe. The two firms recently teamed up to launch the festive collection for 2017 – DECODE. This fresh and ultramodern denim collection was showcased in spectacular displays and a flamboyant runway show held last month at The Lalit in Delhi and Mumbai.

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LYCRA® Brand Award Winners Announced at Sterne der Wäsche

Apr 11, 2017

During the 12th Annual Sterne der Wäsche awards, which were held 5 March in stylish Schuhbeck’s Teatro in Munich, it was almost “mission impossible” for the jury to decide which retailers should win this year’s prizes for best LYCRA® themed display. Each winner was recognized for creatively using supplied LYCRA® branded point-of-sale materials, and for clearly communicating this year’s theme: “With LYCRA® you have a winning hand.”

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CALZEDONIA® INTRODUCES THE WORLD’S FIRST COLLANT SNEAKERS

Apr 10, 2017

Italian legwear and beachwear brand CALZEDONIA® is expanding its range of recently launched "Collant Sneakers" featuring LYCRA® fibre. Designed to be worn with trainers, the line now includes new polka dot and 30 denier styles for spring, in addition to the previously released 50 denier style. Combined with a matte velvet appearance for depth of colour, these tights are a clever and irresistible innovation for all trainer junkies! This unique product is made possible by innovations including LYCRA® fibre.

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INVISTA REVEALS NEW CONSUMER INSIGHTS AT UPCOMING KINGPINS DENIM SHOWS

Apr 07, 2017

INVISTA, owner of the LYCRA® brand, will be presenting an informative seminar at the upcoming KINGPINS Denim shows in Amsterdam, New York, and Hong Kong. “Around the Denim World in 80 Days” will be presented by Jean Hegedus, INVISTA’s Global Segment Director for Denim. All presentations will be held at 1:30 p.m. on the following dates: 19th of April in Amsterdam, the 10th of May in New York, and the 24th of May in Hong Kong. All Kingpins shows are invitation-only events.

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INVISTA TO HOST INFORMATIVE WORKSHOPS AT PERFORMANCE DAYS MUNICH

Apr 06, 2017

Do you want to learn about the latest activewear trends and fibre innovations from INVISTA brands? Visit the next edition of PERFORMANCE DAYS, the leading event for sourcing functional fabrics for sportswear, athleisure and workwear, which will be held 26-27 April 2017 in Munich, Germany. Don’t miss the opportunity to register for your free ticket, which also enables you to attend insightful seminars and workshops taking place during the exhibition.

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Meet April Customer of the Month: TEJIDOS ROYO

Apr 06, 2017

Based in Valencia, Spain, TEJIDOS ROYO has over 100 years’ experience researching, developing and manufacturing high-quality, on-trend and technical textiles made with innovative yarns. A leader in the European textile industry, TEJIDOS ROYO is a key INVISTA customer that creates fine fabrics for casual apparel (including denim) using LYCRA® fibre, COOLMAX® and THERMOLITE® technologies. TEJIDOS ROYO uses state-of-the art equipment to create a wide variety of fabrics that are exported to more than 30 countries. With a focus on innovation, quality and service, and a passion for sustainability, this vertical company covers the entire value chain in its development of fabric.

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MEET COVERER OF THE MONTH: LEMUR

Apr 04, 2017

CONNECT.LYCRA.com speaks with Thomas Klotz, Director of LeMur, S.P.A, to learn more about his business and the important role LYCRA® fibre plays in it.

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