WILMINGTON, Del. – The LYCRA Company, a global leader in sustainable fiber solutions for the apparel industry, is pleased to announce that 25 of its LYCRA® fiber products have been awarded Material Health Certificates at the Gold Level by the Cradle to Cradle Products Innovation Institute. A listing of the products with Material Health Certificates, which are valid for two years, can be found on the company’s website and the website of the Cradle to Cradle Products Innovation Institute (see links below).
The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, and DNM DENIM, a leading Turkish denim producer, have partnered to bring the next level of performance and aesthetics to the denim market. DNM DENIM’s revolutionary new fabric collection “Shaped’N Relaxed” brings together LYCRA® BEAUTY technology and LYCRA® FREEF!T® technology to offer consumers customized shaping as well as increased fit forgiveness and comfort, all in one fabric.
The LYCRA® brand recently hosted an immersive consumer experience in Chengdu (November 18-22). Another will happen in Hangzhou Dec. 2nd till Dec. 6th. The goal of the "Extraordinary Fun Carnival" was to raise consumer brand awareness and drive preference for garments with LYCRA® brand products in China. The events enabled the media, industry professionals and consumers to come together and discover the benefits of our innovations in a fun and engaging way. Web celebrities and social media influencers livestreamed programs to attract visitors to the carnival, who then serve as brand ambassadors sharing their own experiences on popular platforms.
Since the start of the global COVID-19 pandemic, consumers have been paying more attention to comfort, health and a wellness lifestyle, while still wanting to follow the latest fashion trends. The LYCRA® brand teamed up with leading fashion brands that brought these ideas to life such as LEE, Ubras, FILA, Peacebird, Anna Sui Active, VFU, Bananain, Caramella and CHONG. These brands promoted their garments with LYCRA® fiber at the carnival.
We have teamed up with leading global producer of premium woven fabrics, SAPPHIRE FINISHING MILLS LTD., to develop a collection of 20 quality fabrics aimed at enhancing comfort in casualwear. Featuring a range of innovative LYCRA® and COOLMAX® technologies, the fabrics address the modern consumer’s desire for versatile apparel that makes them look and feel comfortable all-day long without interrupting their busy lifestyles.
Calvin Klein has chosen to include LYCRA® FREEF!T® technology for added functionality and performance in their new range of 15 core casualwear items.
The LYCRA Company is supporting the first-ever virtual MarediModa tradeshow dedicated to swimwear.
The LYCRA Company showcased its latest breakthrough denim innovation, LYCRA® Anti-Slip Fiber, and offered insights into its innovation processes and commitment to designing technology solutions for the circular economy during the Kingpins24-Amsterdam online tradeshow.
Ultra-slim fitting, super comfortable and sustainably produced denim are key expectations that today’s European consumers value when it comes to their denim. Calzedonia, one of our leading European hosiery and swim customers, is now launching a new denim legging that includes both LYCRA® EcoMade and LYCRA® T400® EcoMade fibers to address these consumer needs.