News & Blog

INVISTA hosts Taiwan fabric innovations Workshop

Oct 20, 2017

INVISTA held its Taiwan Fabric Innovations Workshop in Taipei on August 24, 2017. This workshop focused on three topics: PERFORMANCE POWERED BY LYCRA® SPORT TECHNOLOGY, CASUAL BRAS FOR TODAY’S LIFESTYLE BY LYCRA® BRAND, and FIBER INNOVATIONS & DIFFERENTIATIONS. Workshop attendees from mills, garment makers, brands and retailers across Taiwan learned about the latest consumer insights, market trends, and innovations from INVISTA.

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TRIUMPH TRUE SHAPE SENSATION LINE FEATURES LYCRA® BEAUTY TECHNOLOGY

Oct 20, 2017

Triumph, one of the world’s largest intimate apparel brands, has selected LYCRA® SHAPING technology to create its True Shape Sensation line of shaping apparel for women. The line features a wide range of products including panties, bras, bodysuits and girdles. Each garment is designed to offer different levels of support and control to comfortably shape curves and smooth out imperfections, while delivering an exceptional fit. 

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LYCRA® brand co-sponsors upcoming Kingpins Denim shows

Oct 16, 2017

Join the LYCRA® brand as it showcases its latest denim fabric innovations and hosts a free seminar at the upcoming Kingpins Shows in Amsterdam and New York (details below). Visitors will preview a new technology platform developed to make matching the right bi-stretch fabric to the right silhouette easier. This new tool can help guide fabric selection by illustrating the relative merits of different ways of achieving bi-stretch denim.

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HALE DENIM MAKES ITS DEBUT

Oct 06, 2017

For its launch collection, HALE, a new denim brand sold exclusively through Amazon Prime, has harnessed the power of the LYCRA brand, a name consumers know and trust. To achieve its goal of creating “simply great denim” HALE adopted LYCRA® dualFX® technology for select styles in its fall collection. This best-in-class patented technology delivers all-day comfort, exceptional fit, and lasting performance that can’t be matched.
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LYCRA® dualFX® technology is the solution to today’s common Denim Dilemmas

Oct 02, 2017

LYCRA® brand is collaborating with Who What Wear on a new co-branded marketing campaign launched in response to global consumer insights around denim. The proprietary research* revealed some of the most common problems women had with jeans including fit, comfort and shape retention. For many companies, this revelation would lead to years of product development in order to find a solution, but INVISTA knew it already had the solution to improved denim performance: LYCRA® dualFX® technology.
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Lace made with LYCRA® fibre powers TRIUMPH’s Amourette 300

Oct 02, 2017

Are you curious how TRIUMPH, one of the world’s leading underwear and lingerie brands, has enjoyed enduring success with its Amourette 300? The brand’s best-selling line of knickers/panties and bras offer women the best of both worlds. Each garment not only provides beautiful and seductive styling, but also enhanced comfort and a superior fit. Thanks to its stretch lace powered by LYCRA® fibre, women don’t have to choose between comfort or style - they can have it all with Amourette 300!
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