News & Blog

GERMAN WINDOW DISPLAY CONTEST NOMINEES SELECTED

Feb 20, 2018

The nominees for the LYCRA® fiber sponsored award at the 2018 Sterne der Wäsche event have been announced. Known as the “Oscars” of intimate apparel and swimwear retailers in Germany, a jury of industry professionals proposed shops for award consideration in two categories. The list has been narrowed down to three nominees in each. Congratulations to:

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RETAILER SPOTLIGHT: GIOYDEA – Milan, Italy

Feb 15, 2018

The LYCRA® team recently had the opportunity to speak with Dea Pasetti, owner of GIOYDEA, one of the top independent boutiques in Milan. We wanted to find out the secret to her award-winning store’s success in the current retail climate.

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It’s a hold-up!

Feb 05, 2018

Thousands of fashion conscious women will be happy victims of this year’s legwear ambush. Hold-ups - the new segment hotspot - look set to capture even greater market share in the months ahead thanks to the creativity of some inspired designers.

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GET MORE WITH LYCRA® FIBER

Feb 02, 2018

When you select LYCRA® fiber for your collections instead of a generic, you’ll quickly realize that it’s much more than a fiber, it’s a business enabler. LYCRA® brand is not only the world’s most recognized branded fiber* at the consumer level, but it’s also a leading innovator and reliable partner at the trade level. You can depend on world-class technical support that ensures superior and consistent product quality, along with its unmatched marketing support. No other spandex producer creates more value for your business.

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