FitKnix™ Campaign Kicked Off in February
With collaboration from the INVISTA team, the excitement began mid-February, when Knix Wear launched its second-round crowdfunding campaign on Indiegogo.com. This bold and creative approach came on the heels of the brand’s historic launch on Indiegogo in May of 2013, which raised over $60,000. Knix Wear became the first brand to secure a large retail order via a crowdfunding platform.
Expectations are running high that this campaign will attain similar results.
Underwear Technology That Goes Beyond Fresh
With LYCRA® freshFX® fabric technology in the body of the garment, FitKnix™ gives performance benefits from all angles. Each pair features patented and patent-pending gusset technologies. And because every body is different, FitKnix™ offers women two choices of unique protection:
- An absorbent gusset with Knix Wear’s Fresh Fix Technology™ to help keep you leak-free, sweat-free and fresh.
- Or the new streamlined Fresh Fix Air gusset technology with moisture wicking and antimicrobial properties.