News & Blog

BUZZBYTES - KNIX WEAR WORKS IT OUT WITH LYCRA® FRESHFX® FABRIC

Feb 24, 2014

Knix Wear, an innovative underwear brand based in Toronto, Canada, is using a novel crowdsourcing approach to introduce their new FitKnix™ line of performance underwear.

Using soft and quick-drying LYCRA® freshFX® fabric combined with Knix Wear’s patented Fresh Fix Technology™ gusset, the new line promises to revolutionize the fitness underwear category, delivering on comfort with the kind of moisture wicking, shape retention, and freedom of movement that female athletes demand.

Knix Wear
  • Knix Wear

    Knix Wear

    Why is it that the first thing we put on is the last thing we think about?

    93% of certified female athletic professionals surveyed are not completely satisfied with their existing workout underwear and 80% have had it interrupt their workouts.

    Working in collaboration with the LYCRA® brand team, Knix Wear leveraged decades of expertise and selected LYCRA® freshFX® fabric, engineered for fit and freedom of movement and enhanced with moisture-wicking performance to keep you dry and comfortable all day long.

    With the moisture management, odor prevention and added breathability of Knix Wear’s patented gusset technology, FitKnix™ boyshort (FK102B) provides exceptional performance when you exercise.

    Choose from two levels of protection: either the full absorbency of Knix Wear’s Fresh Fix Technology™ that keeps you leak free, sweat free and fresh; or introducing new streamlined Fresh Fix Air moisture wicking and antimicrobial gusset technology.

     

  • Knix Wear

    Knix Wear

    Work hard and stay dry in Knix Wear’s high-tech FitKnix™ bikini (FK103B) featuring Fresh Fix Technology® patented gusset technology and LYCRA® freshFX® fabric, engineered for fit and freedom of movement and enhanced with moisture-wicking performance to keep you dry and comfortable all day long.

    Look great and panty-line free under the tightest of workout apparel. Thanks to bonded design our seams lie flat and stay in place.

    Choose from two levels of protection: either the full absorbency of Knix Wear’s Fresh Fix Technology™ that keeps you leak free, sweat free and fresh; or introducing our new streamlined Fresh Fix Air moisture wicking and antimicrobial gusset technology.

     

FitKnix™ Campaign Kicked Off in February

With collaboration from the INVISTA team, the excitement began mid-February, when Knix Wear launched its second-round crowdfunding campaign on Indiegogo.com. This bold and creative approach came on the heels of the brand’s historic launch on Indiegogo in May of 2013, which raised over $60,000. Knix Wear became the first brand to secure a large retail order via a crowdfunding platform.

Expectations are running high that this campaign will attain similar results.

Underwear Technology That Goes Beyond Fresh

With LYCRA® freshFX® fabric technology in the body of the garment, FitKnix™ gives performance benefits from all angles. Each pair features patented and patent-pending gusset technologies. And because every body is different, FitKnix™ offers women two choices of unique protection:

  1. An absorbent gusset with Knix Wear’s Fresh Fix Technology™ to help keep you leak-free, sweat-free and fresh.
  2. Or the new streamlined Fresh Fix Air gusset technology with moisture wicking and antimicrobial properties.

Contact Information

Trent & Company, Inc. Nancy Trent or Pamela Wadler 212 966 0024