News & Blog

"FRESH, BOLD, FUN" denim trade event

Jun 12, 2014

In June 2014, INVISTA organized a “FRESH, BOLD, FUN” denim trade event in Hong Kong at PMQ, a 152 years heritage building that is now transformed into a hub for culture, design and lifestyle shopping. 

Industry experts were invited to the event to present the latest denim fashion trends, market insights and technical solutions to key value-chain players. Besides, 12 fabric mills from Hong Kong, Taiwan and China showcased their latest denim fabric collections made with INVISTA innovations to over 140 buyers.  The product highlights included TOUGH MAX™ technology and dualFX® technology by LYCRA® brand, COOLMAX® fabric and THERMOLITE® fabric, etc. The event was wrapped up with an “East meets West” dancing performance - “Chinese Opera x Hip Hop dance”. The dancers’ fresh, bold, fun movement fully demonstrated INVISTA’s performance denim concept on their body.