News & Blog

Salon Allure celebrates 5th year anniversary at W South Beach Hotel & Residences with scintillating lineup and new programs

Miami, FL - Jul 02, 2014

SALON ALLURE presented by LYCRA® XTRA LIFE™ brand, Swim Week's premiere luxury lifestyle show, will celebrate its fifth year anniversary with its most dynamic schedule to date. Held at W South Beach Hotel & Residences, the show will kick off with a much anticipated Opening Night Party and Runway Show at the WET Pool Lounge on Friday, July 18th.
Salon Allure 5 year anniversary

Having become the most buzzed about party during Swim Week, Salon Allure's Opening Night Party begins with a cocktail reception at 8pm, and a group designer runway show over the pool at 9pm.  The runway show will feature several celebrity models including professional surfer and Sports Illustrated model Anastasia Ashley.

For the first time, Salon Allure has also partnered with Molly Brown's Swimwear for a Shop-The-Runway event.  Fashionistas will be able to view the live runway show at (and other partner websites) and shop the looks from the runway immediately following the show at

Drawing more than 800 attendees annually including top-tier media outlets, bloggers, designers, buyers, and other fashion elite, the evening will feature SALON ALLURE'S unparalleled line up of 40 leading swim and resort wear brands in one high energy, high fashion runway show. Guests will also enjoy music, crafted cocktails, and other creative interactions.

SALON ALLURE 2014 brands include:  Aila Blue, Amara, Anna & Boy, Amore & Sorvete, Beautiful Bottoms, Bikini Thief, Bridge Swimwear,  Caitlin Kelly, Deja Soleil Swimwear, Frankie's Bikinis, Honeybee Swimwear, House of Au+ora, Indah, Indieswim, Issa de Mar, Kas New York, Koru Swimwear, Kovey, Lamer Collection, Lolli Swim, Mandalynn Swim, MIKOH, Mirame, Muther of all Things, Nikki de Marchi, Pacific & Driftwood, Posh Pua, Salt Swimwear, Sensi Graves Bikini, Shlaer Swim, So De Mel Swim, SPANX, Stone Fox Swim, Tavik, Tyler Rose Swimwear, Venice Rani, Yemaya.

"We're thrilled to be celebrating our fifth year anniversary in collaboration with the LYCRA® brand as an integral part of Miami Swim Week," says Rick Fatzinger, co-founder of SALON ALLURE."  "The LYCRA® XTRA LIFE™ brand is known for quality and providing swimwear with a long lasting gorgeous fit and style.  Our show also sets a high bar with the luxury lifestyle setting of the W South Beach and the unique business oriented platform of SALON ALLURE."

SALON ALLURE is a boutique lifestyle show that takes place July 19-22 at W South Beach Hotel & Residences. The luxury-focused show will feature 40 swim, resort and accessory brands on the 7th and 8th floor, each showcasing their 2015 designs in private studios and suites.  The show offers a comprehensive look at the flourishing swimwear industry, one of the fastest growing segments of the apparel market, while providing attendees and participants the opportunity to experience the resort lifestyle experience.

In addition to its presenting sponsor, Salon Allure is also sponsored by: Beauty Blender and Cover FX.  Partners of Salon Allure include MIAMI Magazine, Swim Journal, The Best of Intima, and Molly Brown's Swimwear.


With leading brands including LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit, and