News & Blog

Introducing the new American Eagle DENIM X with dualFX® technology by LYCRA® brand

Sep 12, 2014

American Eagle introduced their new high performing stretch denim line called DENIM X. Claiming these jeans have “OUR BEST FIT EVER” they use INVISTA’s patented dualFX® technology by LYCRA® brand.

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These jeans have two stretch fibers in one fabric which gives them extra stretch and extra shape retention for a super comfortable fit that lasts.  Available in both denim as well as fall colors burgundy, grey and teal.  As a new core program, American Eagle has placed DENIM X front and center on a table as soon as you walk into any of the 900+ stores.  Just to be 100% sure you’re getting their “OUR BEST FIT EVER” jean, look for the LYCRA® dualFX® fabric hangtag.

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About INVISTA

With leading brands including LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

Contacts

The LYCRA Company Rita Ratskoff Senior Account Manager - North America Denim +1-847-612-9949 USA