News & Blog

LYCRA® FIBER DENIM CAMPAIGN

Sep 08, 2014

A multi-faceted, consumer-facing denim campaign in concert with COSMOPOLITAN magazine, demonstrating the amazing custom-like fit of jeans made with the latest LYCRA® fiber technologies. 

Cosmo denim campaign

Three premium denim brands - Joe’s®, Hudson® Jeans and DL1961 Premium Denim have joined the campaign to get the word out to millennial consumers about where they can find these best-fitting jeans.  The initiative with COSMOPOLITAN includes an eight-page “Jean Scene” insert  in the October edition of COSMPOLITAN featuring millennial actresses from several popular shows on the CW Network wearing the jeans, a Tweetstakes contest for a chance to win jeans from the premium brands, consumers can also access a Behind-the-Scenes video to hear what the actresses had to say about the jeans, and a popular blogger styled looks with each of the premium brands for posting to her social sites.

A denim-specific hashtag #LYCRAmovesDENIM was created to start the movement on our new Instagram and Twitter social sites (@LYCRAbrand).

About INVISTA

With leading brands including LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Rita Ratskoff North America Denim Marketing Account Manager +1 847.913.0083 USA