News & Blog

LYCRA® Brand and Miraclesuit® Team Up with O, The Oprah Magazine

Dec 12, 2014

How to capitalize on the brand value of LYCRA® fiber? An effective way is to tell consumers about the value of garments with LYCRA® fiber through a co-branded campaign. Look at the Miraclesuit® co-brand advertising that appeared in the December “Favorite Things” Holiday Issue of O, the Oprah Magazine.

Oprah Magazine Miraclesuit Dec 14 issue

The brand philosophy of Miraclesuit® is to stand for the best in shaping apparel.  Their goal is to provide the functionality and comfort of shaping apparel in combination with the most modern and current fashion trends.  They first introduced Miraclesuit® in shaping apparel for swimwear and shapewear.  The brand now also encompasses denim, sportswear and activewear in addition to swimwear and shapewear.  Their high concentration of LYCRA® fiber content ensures consistent, high-functioning apparel.

O’s December issue, the eagerly anticipated “Favorite Things” issue, is dedicated to all things holiday! The December issue allows the editors, including Oprah herself, to give readers their favorite gifting ideas from fashion to tech, and the best tips and secrets for having the most joyful holiday season possible! The December issue is the perfect environment to showcase an ad for Miraclesuit® swimwear and intimates and the benefits of using LYCRA® fiber and LYCRA® XTRA LIFE™ fiber to offer high quality, comfort and durability to the consumer.

INVISTA Contacts

INVISTA Dianne Lober Brand Communications Manager, Apparel 302.683.3017 Wilmington , DE
INVISTA Apparel & Advanced Textiles Pattie Ficorilli Senior Account Manager, Intimate Apparel, North America +1 203.949.9903 Wilmington , DE