News & Blog

Denim Devotees

Mar 31, 2015

INVISTA Apparel & Advanced Textiles sponsored the premium event which showcased our latest innovation: LYCRA® BEAUTY branded fabrics that redefine denim shaping.

Kingpins Main

Kingpins supply chain shows, born a decade ago, are exclusive affairs with an exclusive focus. This is where invitation-only guest lists of denim designers and buyers meet leading specialist mills and other vendors to make decisions about what comes next at the trend-setting end of this profitable garment category.

 

In a recent international study commissioned by INVISTA, over 80% of women expressed strong interest in denim garments made from fabrics with superior body shaping characteristics. So, our textile scientists got to work – and the results were a big talking point in Hong Kong.

 

We’ve launched new fabric quality standards that offer the kind of super shaping satisfaction that brings shoppers back looking for more. Qualifying products from top mill suppliers in different regions featured prominently in the collections on display. Garments made from them are eligible to carry LYCRA® BEAUTY brand logos and hang tags.

 

The vibrant global mix of exhibitors and vendors was a powerful reminder of the universal consumer appeal of the denim category – and an equally powerful reminder of the part LYCRA® fibers and fabrics play in its consumer popularity.

 

We’re a natural partner for Kingpins events. If you missed us in Hong Kong or in New York in January, join us at the next one in Amsterdam on April 15-16th. We’d like to show you how LYCRA® can move your denim business.

Contacts

INVISTA Apparel & Advanced Textiles Susan Hon Marketing Communication Director - B2B +852 27341003 Hong Kong