Fiorentina is a brand that has changed the meaning of lingerie, as it has turned feminine underwear into an object of desire, by merging an elegant and sensual design with materials like LYCRA® BEAUTY fiber, which provides comfort and freedom of movement, always looking to highlight the natural beauty of women.
The Spring-Summer 2015 collection from Fiorentina has a sense of nostalgia and melancholy, ruled by the trends selected by the brand for its creation.
The first concept considered for this collection comprises a feminine look inspired by nature, where pure, serene and pastel tones, such as mint, soft peach, nude and lilac and a range of carnation pink, define the color palette. The second concept emphasizes the elegance and majesty of nighttime nature; the colors used are ultramarine and steel, with shades of old blue and rosewood: mauve and deep black.
The design is transformed within a naturalist historical core, where embroidery is inspired by embellished fossils and the prints are made of natural, detailed motifs. Among the materials used for this collection, we can find soft, bicolor lace, transparent nettings and softened flower prints.
Fiorentina was created in 2003, as a part of the DILTEX group Brand portfolio, a company with over 60 years of experience, a leader in design, manufacturing and trading of lingerie. Fiorentina is a Mexican company that, after 11 years in the market, has earned the popularity and appreciation of the consumers. Currently, it counts on 25 boutiques in the most important malls in the Mexican Republic: Mexico City, State of Mexico, Guanajuato, Hidalgo, Jalisco, Michoacán, Puebla, Tabasco and Zacatecas.
Every time a consumer visits a store, they live a unique and customized shopping experience, which include measuring clinics, for the consumers to know their proper bra size, tips on how to take care of the garments, a gift registry service for brides and a program to reward their loyalty.
This is how Fiorentina keeps on pampering and taking care of women and making every day a special occasion.
For more insights in the new SS 2015 collection, visit www.fiorentina.com.mx