News & Blog

Tough competition

Jun 18, 2015

Marks & Spencer has strengthened its denim menswear offer with new lines of jeans that significantly outperform conventional products.  Cotton-based fabrics made with TOUGH MAX™ technology by LYCRA® brand ensure up to twice the resistance to wear and tear of comparable standard cotton products.
MS blog

The top UK retailer is targeting men with active lifestyles who will appreciate the extra performance and outstanding value offered by its North Coast and M&S Collection ranges. In store now, they are expected to be a highlight of the spring and summer selling seasons. Visit M&S site to discover the range.

Themed hang-tags with LYCRA® fiber branding spell out the advantages for work and leisure wear: robust construction combines with classic styling, superior fit and outstanding stretch comfort at highly competitive prices.

Leading mills report growing demand for the differentiation properties of fabrics made with TOUGH MAX™ technology by LYCRA® brand in the hotly contested denim segment. Their unique mix of strength and suppleness is delivered by the advanced properties of T400® technology by LYCRA® brand.

INVISTA has much to offer ambitious brands like M&S and their global supply chains in this tightly-fought market space where product quality and differentiation are essential to profitable growth.

More on TOUGH MAX™ technology by LYCRA® brand.
More on T400® technology by LYCRA® brand.


The LYCRA Company Huw Williams Global Marketing Director Active wear, Outdoor +41 22 770 4035 Switzerland