This influential British gathering of the swimwear elite took place July 19-21st at a prestigious Central London location and attracted more exhibitors and trade visitors than ever before, further evidence of the segment’s importance in the apparel marketplace.
The swirl of innovation and creativity was a reminder of how competitive is has become.
The consumer fit, comfort and performance benefits of LYCRA® XTRA LIFE™ fibres complemented the design, styling and quality finish attributes on view from hot swim brands such as Freya, Opera, Maryan Mehlhorn, Sunflair and Vevie.
The LYCRA® brand presence – from pre-show trade advertising, pop-up banners in the entrance area and sponsorship of the networking drinks reception, to table-top tutorials on fiber performance and co-branded postcards for customer use – was a powerful three-day statement of the differentiating value it brings to mills, brands and retailers across the segment.
For more on swimwear fiber technology and the consumer benefits of certified LYCRA® XTRA LIFE™ swim fabrics click here