The LYCRA® brand will be prominent throughout the four-day event, including sponsorship of the Hammock opening night party, joint staging of a Colombian trend fashion show sponsored by PROTELA and LYCRA® XTRA LIFE™ fiber, a special event to honor winners of the LYCRA® DESIGN Challenge, and the reveal of the LYCRA® Challenge with professional surfer Anastasia Ashley putting LYCRA® XTRA LIFE ™ fabrics through extreme tests.
But the indispensable star of the show for some visitors will be the LYCRA® CONNECT app which helps organize their agenda with details of every event. There are maps to help navigate the spread of locations, lists of brands and designers using LYCRA® XTRA LIFE™ fabrics in their collections, and much more.
If you’re visiting Miami, or interested in seeing what’s going on from a distance, you can download it from the App store (for iPhones) or from Google Play (for Android smartphones). Visit Swimshow.com for latest news on the show.