News & Blog

Miami Swim Week heats up

Jul 14, 2015

The 2016 collections from Agua Bendita, Babalu, Hernan Zajar, Maaji, Malai and Saha impressed a large, attentive trade audience with their rich colours, vibrant graphics and prints, stylish cuts, bold body lines, creative passion and pride, and much more besides.

Colombian swimwear designers have gained an enviable international reputation for innovation right across the swim segment from bikinis to cover-ups. Most exploit high-quality fabric ranges from Colombian joint-sponsor PROTELA – and, of course, the consumer benefits and image boost of LYCRA® XTRA LIFE™ fibers.

LYCRA® brand imagery and swim shots from the LYCRA® MOVES YOU™ consumer advertising campaign provided a suitable backdrop for this great example of how to stand out in a crowd – and of the business-building potential of close collaboration between fiber and fabric manufacturers and garment designers.

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For more on LYCRA® XTRA LIFE™ fibers and the comfort, fit and durability they bring to fashion and performance swimwear, click here.