The reason for this are all the factors we encounter in a swim environment like pool chemicals and chlorine, sunscreen lotion or body creams but also perspiration and heat rapidly deteriorate fibres and fabrics, affecting the longevity of any swimwear.
But there is a solution: LYCRA® XTRA LIFE™ elastane
This fibre technology is designed to provide a long-lasting fit and resists up to 10 times longer than unprotected fabrics. Consequently it looks like new for longer than just one season.
Within the LYCRA® window contest in Germany retailers creatively presenting beach fashion with the LYCRA® XTRA LIFE™ fibre and also explain their customers the benefits of swimwear with the certain XTRA.
First window pictures will be published in august, we are excited! Don´t miss it!