News & Blog

INVISTA’s performance materials shine at the running zone of Asia Outdoor Trade Show

Aug 17, 2015

INVISTA’s LYCRA® fiber and COOLMAX® fabric were in the limelight at the 2015 Asia Outdoor Trade Show, which was organized by NFEXPO at the Nanjing International Expo Center on July 23-25. 

Nanjing blog

Over the last two years, running craze in China has been growing so rapidly that more and more amateur runners join the club and put forward the demand for more professional running gears.   They are aware that good quality compression and quick-drying properties are essential attributes in high performance running gears.  In a “running industry” forum of the Asia Outdoor Show, INVISTA’s Senior Manager of Active Outdoor Apparel – Una Yang, together with a number of industry experts, discussed the industry development trend and shared with the audience who are also runners, the latest technology from the family of INVISTA’s LYCRA ® fibers and COOLMAX ® fabrics.

The forum audience is thrilled to learn about how compression garments made with LYCRA ® SPORT fiber set a standard of super stretch and recovery power that can help to support muscle effectively; a seamless knitting technology that can deliver the gradual compression in running calf to reduce muscle fatigue; and the latest COOLMAX® AIR fabric that not only wicks moisture to the fabric surface and dry quickly, but also provides the highest level of breathability in INVISTA’s standards to help wearer feel cooler during the run.

At the 700 sqm running zone, lucky runners were able to experience the difference that the materials can make to a running gear by receiving a fluorescent calf with LYCRA® fiber and a running T-shirt made with COOLMAX® AIR fabric sponsored by INVISTA.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Una Yang Senior Manager, Active & Outdoor Apparel + 886.9585888760 Taipei , Taiwan