US trade and mainstream media, including the Fashion and Style section of the New York Times, anticipates an immediate surge of consumer interest in soon-to-be-revealed running, yoga, golf and tennis collections whose street-smart styling looks equally good on the school run or out to lunch. Read the entire article here.
Source: Vanessa Friedman / New York Times / July 30, 2015
The upmarket brand combines “traditional fibers with techno ones” for its move to new territory. LYCRA® fiber and COOLMAX® fiber are a natural partner, adding to everyday comfort, fit and shape retention to freedom of movement in the gym, on court or out on the trail and an incredible asset to compete in the fast-growing crossover space between active and leisurewear..
Discover more on the performance benefits of LYCRA® fiber and the consumer appeal of the LYCRA® brand in sport and leisurewear.