News & Blog

Brand value

Sep 28, 2015

INVISTA is building closer links between the LYCRA® brand and Indian selected mill partners as a follow-up to the successful launch of the LYCRA® MOVES YOU™ campaign at the Brand Experience event in Bangalore earlier this year.
  • Brand Value 1

    Denim Poster

  • Brand Value 2

    Fibre Poster

  • Brand Value 3

    Intimate Poster

  • Brand Value 4

    T400 Poster

The goal is to help derive maximum value from the consumer and trade pulling power of the LYCRA® brand through effective communication. 

New cross-segment merchandising materials have been delivered to 35 mills to increase partnership visibility in production facilities and showrooms  and at trade events.

Mill product development and marketing staff have direct, round-the-clock access to continuously updated information on INVISTA’s technology platforms and processes, and its experts are on call to respond to specific needs.

The strategic intent is to ensure that these mills benefit fully from the investments they make on LYCRA® fiber, and from the investments INVISTA is making to enhance appeal for LYCRA® brand in the Indian market.