INVISTA’s access to downstream customers opened the door to joint commercialization. One-on-one meetings across different regions offered product development and design teams working on 2016 collections an opportunity to evaluate a wide range of high-quality cotton, wool, modal, viscose and polyester fabric options.
The meetings showcased the combined talents and experience of INVISTA and consulting textile experts. The overall emphasis was on superior comfort, freedom of movement, shape retention and other distinctive consumer benefits, backed by the shopper appeal of the LYCRA® brand.
Trade feedback on this one-stop sourcing initiative has been very positive. Brands and retailers welcomed the opportunity to review a range of high-quality, innovative fabric solutions in a single customized meeting.