Actress and singer Rosario Ortega, top designer Valeria Pesqueria and photographer and international model Lucile Godoy collaborated in the making of LYCRA® MOVES YOUR DREAMS, a stylish production under the technical direction of Nicolas Giarrusso of Chancho TV. It’s worth six minutes of anyone’s time (link).
It tells the story of a fashion designer seeking inspiration. Her search through dreamlike sequences leads her to realize that her own creativity is the ultimate source. The imagery reflects the movement, texture and colour palettes of trends that will influence autumn-winter 2016 and spring-summer 2017 fashion collections.
It also reflects the mood and tempo of the LYCRA® MOVES YOU advertising campaign launched last year in Argentinian consumer and trade media and now prominent at point of sale in retail outlets.
WSGN supplied the trend insights and local LYCRA® fiber customers provided the eight outfits designed by the Pesquiera™ brand to interpret them in the film and imagery at the August event.
The audience of mills, cutters and brands responded enthusiastically – “You surprise us every year” was the feedback.
But combinations of creativity and technical excellence should be no surprise: it’s the essence of the value INVISTA seeks to bring day-in, day-out to customer businesses around the world.