News & Blog

Pakistani partnership

Sep 21, 2015

SOORTY, a Karachi-based mill, with a reputation for high quality denim, is attracting attention well beyond its home region. Its consistent use of LYCRA® fibre based fabric has contributed to growing international interest in its products and services.

SOORTY

SOORTY has three decades of experience in spinning, denim weaving, garment-making and laundering and a well-established reputation for high quality products. Denim is a particular specialty and a growing number of international brands take advantage of its state-of-the-art manufacturing facilities and deep technical experience in this highly competitive apparel segment.

SOORTY has equally well-established technical and marketing relationships with INVISTA. In addition to LYCRA® fibers, it promotes COOLMAX® and THERMOLITE® fabrics and T400® technology by LYCRA® brand in its extensive customer offering.

It’s a mutually productive relationship. SOORTY promotes use of LYCRA® fibers and the benefits they bring, and the consumer leverage possibilities of the LYCRA® brand add to the value international buyers have for its products.

The LYCRA® brand benefits from SOORTY’s growing reputation and creative use of advanced fibers such as XFIT technology and dualFX® technology by LYCRA® brand in its denim ranges.