News & Blog

New Trade campaign for Tejidos ROYO to conquer German market

Sep 16, 2015

INVISTA joined forces with Spanish mill Tejidos ROYO earlier this year in a trade media campaign to raise its profile in Germany – and add to the visibility of its own LYCRA® fiber.

  • ROYO

    Tejidos ROYO

  • ROYO

    Tejidos ROYO

The Valencia-based mill ( which sells in over 30 countries is a 100% LYCRA® customer, and has invested heavily in the development of innovative fabrics that meet high quality, comfort and performance expectations of German manufacturers.

Denim is a particular hot spot and Tejidos ROYO is making imaginative use of the stretch-comfort properties of LYCRA® BEAUTY and LYCRA® XTRA LIFE™ fibers it’s consumer benefits.

INVISTA supported development of an advertising campaign which broke earlier this year in Textilwirtschaft, Germany’s most influential trade magazine. The print executions highlight branded fabrics from ROYO’s collections.

Print visibility is supported by campaign presence on Textilwirtschaft digital media sites and by additional advertising in Top Fashion, a sister publication that targets the premium end of marketplace.

It’s an outstanding example of how the technology platforms developed by LYCRA® brand, the consumer power of the LYCRA® and the innovative capacity of a leading mill can combine in powerful ways to drive business growth in key markets.


The LYCRA Company Silvia Toledo North EMEA Denim Senior Account Manager +34 93 237 92 84 Barcelona SPAIN