The Valencia-based mill (www.royotextile.com) which sells in over 30 countries is a 100% LYCRA® customer, and has invested heavily in the development of innovative fabrics that meet high quality, comfort and performance expectations of German manufacturers.
INVISTA supported development of an advertising campaign which broke earlier this year in Textilwirtschaft, Germany’s most influential trade magazine. The print executions highlight branded fabrics from ROYO’s collections.
Print visibility is supported by campaign presence on Textilwirtschaft digital media sites and by additional advertising in Top Fashion, a sister publication that targets the premium end of marketplace.
It’s an outstanding example of how the technology platforms developed by LYCRA® brand, the consumer power of the LYCRA® and the innovative capacity of a leading mill can combine in powerful ways to drive business growth in key markets.