News & Blog


Sep 03, 2015

LYCRA® XTRA LIFE™ fibre is at the heart of sloggi’s revolutionary new collection, EverNew. Launching in October, this innovative underwear holds its colour and shape wash after wash and is proven to feel new for four times longer than comparable cotton fabrics.

Giving movement, comfort and fit to the underwear range, LYCRA® XTRA LIFE™ fibre can be stretched up to 7 times its length whilst still returning to its original shape making it a key ingredient in this ground-breaking collection.

Mixed with the outstanding soft smoothness of luxury Supima® cotton for this collection, it is the superior quality of LYCRA® XTRA LIFE™ fibre combined with the special EverNew finish that makes sloggi so confident in its latest range that they are offering an unlimited guarantee on all EverNew items.

Claire O’Neill, Lingerie & Swimwear Marketing Segment Manager at INVISTA, said, “We’re very excited to apply our LYCRA® XTRA LIFE™ fibre to sloggi’s new collection. This first adoption of our technology in underwear is a real stride in innovation. The challenge for our designers was to incorporate INVISTA’s breakthrough technology into Supima® cotton’s super soft designs without compromising on quality.”

Launching throughout Europe and Australia, the EverNew collection is supported with an advertising campaign featuring Kylie Minogue, who said, “I love them! The choice of styles and colours is perfect. They’re so smooth and comfortable and the technology sounds great.”

Discover the EverNew collection on sloggi’s website.


The LYCRA Company Claire O'Neill Lingerie/Swimwear/Underwear Senior Account Manager - UK, Apparel +44 7507 886000 Northern Ireland