News & Blog

Calzedonia takes over Germany

Oct 01, 2015

Calzedonia takes Germany by storm with the launch of their new Total Shaper Collection with LYCRA® fibre : a new premium line under Calzedonia’s LUXURY MADE IN ITALY collection.
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Calzedonia Total Shaper Collection offers a special selection of premium quality tights featuring INVISTA’s leading hosiery innovations such like SOFT COMFORT, BLACK, LIVING LIGHTS, LEG CARE technologies by LYCRA® brand - giving a soft and comfortable touch on the leg for a new generation of hosiery and tights, pleasant to wear and beautiful for much longer.

Calzedonia’s LYCRA® BEAUTY branded Total Shaper line provides excellent shaping performances combined with outstanding comfort for a gentle  make up effect on the silhouette.

“Bye bye” sagging, twisting or rolling down the waist, “hello” perfect and comfortable fit all day long.

Starting this season, nearly 100 stores throughout Germany will support the launch of the Total Shaper collection.

Contacts

The LYCRA Company Edy Figini Hosiery / Lingerie / Underwear / Swimwear Senior Account Manager +39 02 3920 2027 Milan Italy