Based on extensive trials with fit models and INVISTA’s proprietary wear force testing, the hybrid fabrics have been segmented into three different categories, each with unique performance levels:
- Everyday denim fabrics that meet INVISTA’s standards can carry the LYCRA® brand
- Fabrics that meet INVISTA’s shaping technology standards can qualify for the LYCRA® BEAUTY brand, and
- Fabrics that meet INVISTA’s athleisure standards can qualify for LYCRA® SPORT branding.
Previously only used in the activewear segment, the LYCRA® SPORT brand is now being extended into denim for use in athleisure apparel. “We’re very excited about the integration of LYCRA® SPORT branded fabrics into the denim market space,” Hegedus says. “Our testing helps identify the right level of compression to ensure comfort, freedom of movement, and performance in an active inspired garment.”
INVISTA began working on the new technology several years ago as they saw performance fabrics taking an increasingly important role in the denim space. The fabrics employ a specific patent pending construction to achieve the look and feel of traditional denim, but with much greater stretch and flexibility. Another unique function of the technology is that you can engineer the fabric to have the particular level of stretch you desire. “We have been able to achieve fabrics with over 100% stretch in one direction and more than 50% in the other, with less than 4% growth,” says Tianyi Liao, Research Fellow at INVISTA and inventor of the technology.
INVISTA worked under confidentiality agreement with several mills on this project, including Advance Denim of China, Knitdigo of Taiwan, Santanderina of Spain, and Willy Hermann of Switzerland. Garments from each of these mills will be on display at the Kingpins Shows. INVISTA will also be hosting a seminar on the technology at the fairs, which will include a panel discussion by representatives of some of the mills, as well as a video featuring students who have personally tried jeans made with the new technology. “We thought it was only appropriate to have the next generation of denim designers and entrepreneurs try out what we believe will be the next generation of denim fabrics,” Hegedus says.The Kingpins Denim shows will be held at the following locations and times:
Amsterdam: October 28-29, Westergasfabriek – Gashouder, Klonneplein 1 / 1014 DD
New York: November 3-4, Pier 36 NYC / Basketball City, 299 South Street
Hours for both shows will be: Day 1: 10 a.m. to 6 p.m., Day 2: 10:00 a.m. to 5:00 p.m.
©2015 INVISTA. All rights reserved. Fabrics made with INVISTA’s new knit denim technology can qualify for different LYCRA® brands. Shown here are athleisure jeans made with LYCRA® SPORT branded fabric, shaping jeans made with LYCRA® BEAUTY fabric, and everyday jeans made with the LYCRA® brand.