News & Blog

LYCRA® MOVES JERSEY LOMELLINA

Nov 30, 2015

Respected Italian mill JERSEY LOMELLINA recently took the leap into the growing activewear market with their inaugural fitness collection ‘JL DREAM FIT’. The collection, launched in partnership with the LYCRA® brand at the MarediModa 2015 show in Cannes, is made up of a range of innovative sportswear fabrics all featuring LYCRA® fiber.
  • JL DREAM FIT

    JL DREAM FIT

  • JL DREAM FIT

    JL DREAM FIT

  • JL DREAM FIT

    JL DREAM FIT

  • JL DREAM FIT

    JL DREAM FIT

  • JL DREAM FIT

    JL DREAM FIT

  • JL DREAM FIT

    JL DREAM FIT

The collection highlights the increasing demand for performance fabrics and the growing popularity of ‘athlesiure’ – a combination of casual style and fitness. LYCRA® SPORT is powered by Active Technology by the LYCRA® Brand, a fiber technology which delivers a range of stretch and recovery benefits designed specifically to increase comfort for consumers with active lifestyles. 
 
Fabrics featured in the JL DREAM FIT collection include:
 
JL DREAM FIT 
 
NAIR: This is a soft and comfortable fabric that doesn’t make the wearer feel constrained. It meets the standards for LYCRA® SPORT for its stretch and recovery, and uses LYCRA® XTRA LIFE™ for long lasting benefits. 
 
B-NATURAL & B-MELANGE: These double face fabrics are perfect for sportswear with one side being soft, natural cotton and the other made of an exclusive version of polyamide. This allows for absolute freedom of movement without comprising the soft touch. Both B-Natural and B-Melange qualify for LYCRA® SPORT and LYCRA® BEAUTY for swimwear. 
 
WONDER LIGHT: This fabric packs a punch with style and performance. It’s light enough for running and beachwear but isn’t see-through. This fabric qualifies for LYCRA® SPORT and contains FRESHFX® Tchnology by LYCRA® brand. 
 
Tap into the power of the LYCRA® brand and find out how LYCRA® can move your activewear business here.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Virginie Moille Global Communications Manager +41 22 770 40 38 Geneva Switzerland