News & Blog

Next generation of denim fabrics launched at Kingpins Show

Nov 03, 2015

Prepare to be excited. The LYCRA® brand’s latest innovation answers multiple needs by combining the comfort and flexibility of a knit with the aesthetics and performance of a woven.  LYCRA® HYBRID technology is a transformative patent-pending technology that integrates a true denim look and feel with vital consumer benefits - low growth, low shrinkage, and multi-directional stretch.

These new fabrics can be engineered to meet performance criteria for a variety of end-uses including LYCRA® BEAUTY brand standards for shaping and, for the first time, LYCRA® SPORT brand standards for athleisure. The performance criteria are based on extensive trials with fit models and proprietary wear-force testing.


It’s only right that this cutting-edge fabric be launched at the boutique denim fashion show Kingpins where the LYCRA® brand is proud to continue its co-sponsorship of this significant event for the denim industry.

The LYCRA® brand began working on this new LYCRA® HYBRID technology several years ago as performance fabrics took on an increasingly important role in the denim space. We worked with several mills on this project, including Advance Denim of China, Knitdigo of Taiwan, Santanderina of Spain, and Willy Hermann of Switzerland.  Garments from each of these mills are on display at the Kingpins Shows.