Here are some of the common themes we’re seeing so far:
SURVIVING THE ELEMENTS
The environment continues to play a key role at MarediModafrom eco friendly fabrics to performance features that help customers stay comfortable outdoors. The rise of sports in fashion means an appreciation for technical and functional elements of the garment along with athletic styles. The presence of LYCRA® XTRA LIFE™ fiber means these collections offer superior stretch, shape retention and resistance to chlorine and sun creams and oils.
PIAVE MAITEX, one of Europe's major stretch fabric producers, is launching an entire line of functional anti-slip fabrics called Tecnogrip Beachwear. This multi-purpose fabric aims to meet numerous consumer needs. The fabric is designed to cling to the body even in extreme conditions and also offers pill resistance and protection against UV rays.
Other mills to look for include Brugnoli from Italy who is presenting new additions to its sport range and Tessitura Taiana, also from Italy, with its new Re-Life zero impact fabric designed for extreme sportswear. For athletic styles check out French mill Billon who feature playful stripes alongside splashes of neon.
FLATTERING & COMFORTABLE FITS
Consumers continue to demand comfort from shaping and this year the mills have embraced the challenge. Wegal&Tricotel from Italy will present Favola for 2017, a fine microfiber designed for beachwear. This fits within the mills specialty offerings combining soft fabrics with sculpting and shaping as defined by standards set for LYCRA® BEAUTY.
Another mill to look for is Penn from Germany who will present a new soft touch spacer fabric with LYCRA® XTRA LIFE™The high-compression fabric is used for shaping while free cut properties help with comfort.
Textured fabrics have never been so hot in beachwear. Designers from around the world are utilizing interesting finishes to breathe fresh air into swimwear. One mill from Italy, Eurojersey, is taking this to the next level for 2017. The Sensitive® collection, is made from technical fabrics and boasts of print and patterns that create optical and contrasting effects. The mill’s cutting-edge printing techniques will no doubt be a favorite for designers.
Meanwhile French mill MG2 Création has taken a more feminine approach for swimwear and lingerie. Their new wovens with 2-way stretch can be used for a variety of visual effects. The French mill will display a variety of techniques including floral motifs, geometric designs and raised patterns.
For more on the Mari Di Moda event, click here! See you there!
EMEA Communications Manager