News & Blog

LYCRA® FIBER MOVES EUROPEAN INNOVATION AT MARE DI MODA

Nov 02, 2015

It’s more than just an event. While the LYCRA® brand continues its sponsorship for the enormously successful MarediModa fair in Cannes, it is our partner mills from across Europe that are the real stars. During the 3-day event they will showcase innovative fabrics for 2017 encompassing the latest in science and style, all using LYCRA® fiber, to give international brands and retailers the very best in fashion.

Here are some of the common themes we’re seeing so far:

SURVIVING THE ELEMENTS

The environment continues to play a key role at MarediModafrom eco friendly fabrics to performance features that help customers stay comfortable outdoors. The rise of sports in fashion means an appreciation for technical and functional elements of the garment along with athletic styles. The presence of LYCRA® XTRA LIFE™ fiber means these collections offer superior stretch, shape retention and resistance to chlorine and sun creams and oils.

PIAVE MAITEX, one of Europe's major stretch fabric producers, is launching an entire line of functional anti-slip fabrics called Tecnogrip Beachwear. This multi-purpose fabric aims to meet numerous consumer needs. The fabric is designed to cling to the body even in extreme conditions and also offers pill resistance and protection against UV rays.

Other mills to look for include Brugnoli from Italy who is presenting new additions to its sport range and Tessitura Taiana, also from Italy, with its new Re-Life zero impact fabric designed for extreme sportswear. For athletic styles check out French mill Billon who feature playful stripes alongside splashes of neon.

FLATTERING & COMFORTABLE FITS

Consumers continue to demand comfort from shaping and this year the mills have embraced the challenge. Wegal&Tricotel from Italy will present Favola for 2017, a fine microfiber designed for beachwear. This fits within the mills specialty offerings combining soft fabrics with sculpting and shaping as defined by standards set for LYCRA® BEAUTY.

Another mill to look for is Penn from Germany who will present a new soft touch spacer fabric with LYCRA® XTRA LIFE™The high-compression fabric is used for shaping while free cut properties help with comfort. 

TEXTURED STYLE

Textured fabrics have never been so hot in beachwear. Designers from around the world are utilizing interesting finishes to breathe fresh air into swimwear. One mill from Italy, Eurojersey, is taking this to the next level for 2017. The Sensitive® collection, is made from technical fabrics and boasts of print and patterns that create optical and contrasting effects. The mill’s cutting-edge printing techniques will no doubt be a favorite for designers.

Meanwhile French mill MG2 Création has taken a more feminine approach for swimwear and lingerie. Their new wovens with 2-way stretch can be used for a variety of visual effects. The French mill will display a variety of techniques including floral motifs, geometric designs and raised patterns.

For more on the Mari Di Moda event, click here! See you there!

Virginie Moille

EMEA Communications Manager

About INVISTA

With leading brands including LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

Contacts

The LYCRA Company Virginie Moille Global Communications Manager +41 22 770 40 38 Geneva Switzerland