INVISTA is currently presenting 2016/2017 trend forecasts for socks and hosiery to selected brand partners via trade seminars and presentations across Europe and beyond. These insights into the future of legwear - to be published here in the coming weeks - reveal what consumer benefits are likely to be important to women over the next few years.
“We have developed multiple solutions for the legwear industry that places the consumer at the center of our innovation process; always directed towards the future but engaging with lifestyle trends and needs that are relevant and powerful,” says Sybille Bald, Global Segment Leader at INVISTA. "From the high-powered women looking for her legwear to deliver in all situations to the young care-free spirit looking for gear that mirrors her lifestyle."
The forecasts will dive deeper into INVISTA's marketing and branding strategies to help B2B partners stay ahead of consumer needs and give them the opportunity to adopt and promote those benefits early.
Stay tuned for more on how LYCRA® will move Legwear in the near future!