Powered by female consumers in the U.S, the segment gained serious credibility after women started wearing their workout leggings outside the gym. Brands such as Canada’s Lululemon and Adidas (partnering with Stella McCartney) took notice and began to adopt more fashion and lifestyle appeal in their performance apparel. The trend continued to grow and over the next several years many fashion brands from high street to mass market jumped on the casual-activewear bandwagon.
“Athleisure is a really interesting space and a growing market worth $35 billion in the US alone,” explained Simon Whitmarsh-Knight, EMEA Marketing Account Director, Activewear and Outdoor INVISTA Apparel, from the panel at Performance Days. “It has many dimensions – commuter wear, urban outdoors – but ultimately it’s all about comfort and fit and that’s where INVISTA can help. We’re here to support our mill customers and also to talk to brands and retailers about how our technologies can help sell their stories to consumers.”
A major part of the Athleisure segment is the use of cutting-edge fabrics. Activewear in everyday fashion means a growing demand for performance. This has led the LYCRA® brand to develop performance standards specifically for Athleisure under the LYCRA® SPORT umbrella. These newly developed fabric standards inform the consumer that the garment provides the right balance of freedom and support for their active lifestyles.
INVISTA’s portfolio of respected ingredient brands such as LYCRA®, COOLMAX® and THERMOLITE® focus on those key benefits – fit, movement and comfort - that Athleisure consumers care about. Our commitment to next-level fibers and fabrics means brands and retailers get access to the latest in research, innovation and marketing to tell those stories to their customers.
Click here for support tools and contact your INVISTA rep for more information on adopting performance technologies for your brands.