Wacoal has been celebrating 30 years of helping women look and feel beautiful with their exciting and empowering “30 Years of Beauty” campaign. The year-long program includes a video series featuring Marie Claire Senior Fashion Editor, Zanna Roberts Rassi, a national sweepstakes giveaway of 30 bras a week thru Dec and limited-edition anniversary colors of their bestselling styles, including Wacoal’s Embrace Lace with LYCRA® fiber.
Women want a bra that gives them freedom to move without compromising comfort or support. That’s why LYCRA® fiber is the fiber of choice for Wacoal’s Embrace Lace collection. LYCRA® fiber offers desired benefits essential to quality bras such as stretch and recovery, freedom to move and a lasting fit.
The Wacoal & LYCRA® brand collaboration will include coverage on SHEKnows, a trusted network and resource for women. Through digital ads, engaging custom content and social media activations with over 100 influencers, the posts will be rolled out throughout the month of November and will emphasize the benefits of LYCRA® fiber in the Embrace Lace Collection.
To learn more about LYCRA® fiber for intimate apparel, click here.