News & Blog

INVISTA sponsored the media launch of the impressive Andres Sarda’s new retail showcase

Apr 28, 2015

Andres Sarda, the luxury lingerie and swimwear manufacturer, has opened a branded store in its home city. INVISTA sponsored the media launch of the impressive new retail showcase.

Andres Sarda blog image

As its “Designed in Barcelona” logo suggests, the Spanish brand is proud of its origins. Andres Sarda’s stylish products are widely available at leading retailers across Europe and beyond, but it has operated only one own label store, in Madrid. Now, hometown fans have something to celebrate.

INVISTA is equally proud to be its long-term business partner. Andres Sarda, a customer since the early 1960s, has pioneered many innovative intimate apparel and swimwear fabrics, and makes exclusive use of LYCRA® fiber in its collections today. 

The new store, in fashionable Calle Valencia, opened to the public in February. The interior design by Bonjoch, a local studio, is clean and contemporary – a striking mix of stone flooring, black, grey and taupe washes, and vivid lacquer highlights.  

Over 80 journalists attended the media launch. The LYCRA® MOVES YOU™ and Andres Sarda’s Designed in Barcelona brand themes were linked throughout, from window displays and garment presentations, to the creative content of the press kits.

It was a fitting highlight in a 50-year partnership that has paid off handsomely in terms of product differentiation and winning consumer preference in a highly competitive market space.

More information on LYCRA® branded fibers for Lingerie and Fashion Swimwear.

For more information on Andres Sarda visit: www.andressarda.com

Contacts

The LYCRA Company Marie Braun Senior Account Manager Legwear, Intimate and Swimwear, Spain and France +34 689 744 857 Barcelona Spain