As its “Designed in Barcelona” logo suggests, the Spanish brand is proud of its origins. Andres Sarda’s stylish products are widely available at leading retailers across Europe and beyond, but it has operated only one own label store, in Madrid. Now, hometown fans have something to celebrate.
INVISTA is equally proud to be its long-term business partner. Andres Sarda, a customer since the early 1960s, has pioneered many innovative intimate apparel and swimwear fabrics, and makes exclusive use of LYCRA® fiber in its collections today.
The new store, in fashionable Calle Valencia, opened to the public in February. The interior design by Bonjoch, a local studio, is clean and contemporary – a striking mix of stone flooring, black, grey and taupe washes, and vivid lacquer highlights.
Over 80 journalists attended the media launch. The LYCRA® MOVES YOU™ and Andres Sarda’s Designed in Barcelona brand themes were linked throughout, from window displays and garment presentations, to the creative content of the press kits.
It was a fitting highlight in a 50-year partnership that has paid off handsomely in terms of product differentiation and winning consumer preference in a highly competitive market space.
For more information on Andres Sarda visit: www.andressarda.com