News & Blog

Marketing Innovation At Your Feet

Dec 01, 2015

Condor, a retailer specialized in children's knitwear, with stores across 13 cities in Spain, recently developed a unique marketing program in partnership with the LYCRA® brand. Giving visibility to the “invisible fiber that makes the difference”, the weeklong program showcased LYCRA® fiber performance benefits in socks and leotards to educate consumers and build brand preference for Condor.

  • CONDOR Socks
  • CONDOR Socks

    CONDOR-socks-S2

  • CONDOR Socks

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Why LYCRA® Brand?
The message behind the program focused on key benefits consumers look for when shopping for socks. Retail point-of-sale displays used the following message: “What does LYCRA fiber bring? Comfort, perfect fit (they don’t fall neither do they compress) and absolute freedom of movement.”
 
The Program
Titled “LYCRA® Fiber Week” the activations included:
• Interactive windows and in-store displays including hangtags that highlight the benefits and allow consumers to touch and feel LYCRA® fiber
• Contests on LYCRA® fiber with participants being able to win featured products
• Online promotions and mentions include the “LYCRA® Moves You” campaign video
 
Tell Your Product Story
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INVISTA Contacts

INVISTA Apparel & Advanced Textiles Virginie Moille Global Communications Manager +41 22 770 40 38 Geneva Switzerland