The April insert focuses on what’s next to the skin in the ‘Sporty Life’. Content was developed from a specially commissioned photoshoot of sports undergarments and leggings that combine stylish good looks with the extra comfort and freedom of movement that yoga, dance, workout and outdoor sports enthusiasts look for – and LYCRA® fibers deliver.
The photoshoot line-up was impressive, featuring garments from DKNY, Spanish brands Selmark and Avet, and Anita, Antigel, Hanro, Ivette, Marie Claire and Naturana from elsewhere in Europe, each is a LYCRA® fiber user.
The fast-growing market for sports undergarments is the latest outcome of heightened consumer interest in health and fitness – a welcome trend for enterprising mills, brand owners and specialist retailers.
An additional editorial section in the April edition of CYL explained how the benefits of LYCRA® SPORT® fiber have redefined performance expectations across the activewear segment as a whole.
But it’s not just our technology that’s good for business. The CYL supplement shows how LYCRA® brand promotions can drive category awareness to everyone’s benefit.
Image courtesy of CYL Magazine ©2015