News & Blog

The Sporty Life

May 04, 2015

CYL is an influential trade showcase for the intimate apparel, swimwear and hosiery world. Published quarterly, it circulates widely in Spain, Portugal and Latin America, as well as elsewhere in Europe. INVISTA sponsors 9-page themed fashion editorials in each issue.

CYL-main

The April insert focuses on what’s next to the skin in the ‘Sporty Life’. Content was developed from a specially commissioned photoshoot of sports undergarments and leggings that combine stylish good looks with the extra comfort and freedom of movement that yoga, dance, workout and outdoor sports enthusiasts look for – and LYCRA® fibers deliver. 

The photoshoot line-up was impressive, featuring garments from DKNY, Spanish brands Selmark and Avet, and Anita, Antigel, Hanro, Ivette, Marie Claire and Naturana from elsewhere in Europe, each is a LYCRA® fiber user.

The fast-growing market for sports undergarments is the latest outcome of heightened consumer interest in health and fitness – a welcome trend for enterprising mills, brand owners and specialist retailers.

An additional editorial section in the April edition of CYL explained how the benefits of LYCRA® SPORT® fiber have redefined performance expectations across the activewear segment as a whole.

But it’s not just our technology that’s good for business. The CYL supplement shows how LYCRA® brand promotions can drive category awareness to everyone’s benefit.

For more information on what fibers can be used in Active wear, click here. For more information on CYL visit: www.cylmodaintima.com

Image courtesy of CYL Magazine ©2015

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Marie Braun Marketing Account Manager Legwear, Intimate and Swimwear, Spain and France +34 689 744 857 Barcelona Spain