Banner teasers on the landing page of the retailer’s website – which attracts over 5 million visitors a month – and on menswear pages linked to more detailed content explaining the benefits of INVISTA’s ingredient fibers and THERMOLITE® fabric in particular.
The hollow core structure and low effective density of THERMOLITE® fabric create lightweight, durable fabrics that offer fast moisture transfer and retain warmth. Add a touch of LYCRA® fiber stretch comfort and shoppers can be confident that the ‘Relax’ promise of the Club of Comfort brand will be fulfilled.
The on-line visibility for the Club of Comfort products and the performance benefits of LYCRA® fiber and THERMOLITE® fabric were supported by in-store display and information areas, and by coverage in Galeria Kauhof’s customer newsletter which reaches 1.5 million subscribers.
The six week campaign was a good example of how we work with leading brands and retailers exploit the growing interaction between on-line and in-store consumer behavior. Some shoppers research on-line and purchase off-line; others seek in-store inspiration then purchase on-line. Either way, we help you develop well-differentiated promotional campaigns that drive business.
THERMOLITE® polyester speciality fibers are increasingly popular with leading brands – and choosy consumers. They are an ideal companion for cotton, enhancing garment performance in a wide range of men’s and women’s ready-to-wear applications.
For more information on THERMOLITE® fabric , please contact Silvia Toledo, Denim Account Manager, North EMEA (firstname.lastname@example.org)