Response to the LYCRA® BEAUTY branded platform has been excellent according to Jean Hegedus, INVISTA’s global business director for denim. “Today we have over 200 certified LYCRA® BEAUTY branded denim fabrics and the first garments will appear at retail later this fall,” says Hegedus. “By sourcing fabrics that meet LYCRA® beauty quality standards, brands and retailers have the tools to develop garments that provide comfortable shaping, resulting in a high degree of consumer satisfaction.”
To provide further information about how LYCRA® BEAUTY fabrics work, Hegedus will be part of the “Denim Makes the Shape” panel on Tuesday, July 21 at 11 a.m. Other panelists include Panos Sofianos of Tejidos Royo and Jack Matthews of ADM Denim. Both of these companies have developed a variety of high quality LYCRA® BEAUTY denim fabrics which will be on display at Kingpins.
In addition to LYCRA® BEAUTY branded fabrics, INVISTA will also showcase new fabric options for boyfriend jeans. Made with lastingFIT technology by LYCRA® brand, these fabrics incorporate LYCRA® T400® fiber for comfort stretch and long lasting shape retention.
“By using fabrics with corespun LYCRA® T400® fiber, brands and retailers can achieve authentic denim aesthetics, along with the freedom of movement their consumers desire,” said Rita Ratskoff, INVISTA’s North America marketing manager. “Women – and increasingly men -- have become accustomed to the comfort and performance that fabrics with LYCRA® brand technologies provide. Now they don’t have to sacrifice that comfort and can still get the look of traditional denim.”
Rounding out the global fabric collection at the INVISTA stand are the latest COOLMAX® and THERMOLITE® fabrics for the growing category of performance denim. “Today’s consumers are looking for garments and fabrics that “do” something -- offer some kind of added value, whether it be shaping denim like LYCRA® BEAUTY fabrics, or COOLMAX® fabric with cool, dry comfort, or THERMOLITE® fabric that helps keep you warm,” Hegedus said. “As a leading provider of solutions to the textile and apparel industries, INVISTA can offer its customers the tools to provide this value.”
Invited guests are welcome to visit the INVISTA stand between on Tuesday, July 21, from 10 a.m.-6 p.m. and on Wednesday, July 22, from 10 a.m.-5 p.m. Kingpins is located in New York City at Skylight Clarkson Square, 550 Washington Street between Spring and Houston Streets.