Announced by WGSN, the style intelligence business, on February 26th in London at a press cocktail at Le Peep Boutique, the 10 hopefuls are in the running for one of the WGSN Global Fashion Awards “emerging talents” categories, the LYCRA® Future Designers award, sponsored by INVISTA. The event was hosted by Amber Le Bon. This edition marks the third time INVISTA participates with its LYCRA® Future Designers category as part of the WGSN Global Fashion Awards. Previously, the award was an event in itself organized by INVISTA, first started in South America in 2009. The award is an opportunity for INVISTA to help a future leader in the fashion industry attain his/her full potential, proving yet again that the help and support the company offers its customers is from A to Z in the value chain, starting sometimes from its most well-known ingredient brand, LYCRA® fibre, down to the brand, but also through student designers who learn early on in their careers how important LYCRA® fibre is to their work, and how it can change the lives of their consumers bringing them the extra comfort, fit and freedom of movement that LYCRA® fibre has proven to give.
This year, the global selection includes student designers or young graduates from South America, Asia and Europe. Agustina Andrea Delgado Recke (Argentina), Natalia Vechiatto Feitoza (Brazil), Yiyi Guo (China), SiChen Huang (China), Wang Xiang Yi (China), Pui Yan Rachel Tse (France), Sukriti Mandal (India), Silvia Teh (Singapore), Cassandra Verity Green (UK) and Geraldina Montemayor (UK).
“We are really excited to have such a strong list of candidates for the LYCRA® Future Designers award this year,” says Bob Kirkwood, Executive VP of Technology & Marketing at INVISTA Apparel & Advanced Technologies. “Having a global representation of creative talents is very important for the fashion, design and apparel industries, and this year’s picks show us more and more that with globalization there is a real value in a melding of cultures and inspiration from one side of the world to the other. We are certain that the recipient of our award will make an impact on the industry,” he says. Participants were invited to submit designs that could be manufactured using fabrics with LYCRA® fibre, along with mood boards and supporting documentation to make their case. Entries needed to be made up of any of the following categories of apparel: intimates, swim, active sportswear, hosiery or denim.
“INVISTA’s continued commitment to the industry as a sponsor of our Global Fashion Awards along with the innovative designs submitted by the 10 shortlisted candidates is a true testament to the success we are striving for at WGSN,” says Lauretta Roberts, WGSN Global Fashion Awards Director.
The final winner will be presented at the WGSN Global Fashion Awards on 14 May at The Park Lane Hotel in London, UK.
The WGSN Global Fashion Awards are staged by the world’s leading trend and style forecaster. Previous judges include industry influencers Giles Deacon, Stephen Jones, Rankin (INVISTA’s chosen photographer talent for its latest strategy LYCRA® MOVES YOU™), Laura Bailey. The 2013 LYCRA® Future Designers title was awarded to Lucy Gardner who graduated from Falmouth University.
For a full list of categories and finalists, visit www.globalfashionawards.com
About WGSN Global Fashion Awards
The WGSN Global Fashion Awards are the only awards in the industry to recognise fashion innovation and breakthrough talent on a global scale with categories ranging from Breakthrough Designers in Womenswear, Menswear and Footwear & Accessories to design innovation awards for brands and retailers in specialist categories such as Womenswear, Menswear, Kidswear, Sports/Activewear and Intimates/Swim, among others. Retail and digital innovation is also recognised in categories such as best new retail concept, best store and best e-store. For a full list of categories, please visit: www.globalfashionawards.com
Now in their fifth year the awards regularly attracts more than 2,000 entries from 50 countries and are celebrated at a gala event in London attended by 400 industry VIPs.
WGSN is a style intelligence business. WGSN gives creative-led businesses the confidence to lead by using global insights to get ahead. WGSN designs the future, inspires creativity and fuels growth. WGSN enables creative companies to make better decisions about what they design, make and sell.
WGSN is a global network of passionate experts, of specialist problem solvers and curiosity seekers who put trends and data together to provide the answers to get ahead. WGSN has trends and intelligence hubs in New York, Hong Kong and London and has 16 offices around the world. WGSN has been providing counsel, insight and intelligence to the world’s leading brands for over 17 years.
WGSN is the World’s Global Style Network, digital subscription products include WGSN Trend, WGSN Homebuildlife, WGSN INstock, and WGSN Mindset bespoke consultancy services.
For more information, visit www.wgsn.com