The installation presented in partnership with RIME, one of China’s leading hosiery brands, was designed to build an emotional connection with consumers while educating them on the functional benefits of the technology. Consumers were invited to interact with kaleidoscope-inspired, custom-built 3D displays and co-create their own hosiery art piece.
The video shows consumers cutting and making holes in the hosiery as a part of a demonstration of Fusion Technology by LYCRA® Brand that prevents hosiery from running. The other technologies on display were the Living Lights technology by LYCRA® brand and the Shaping technology by LYCRA® brand.
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