News & Blog

New boost for "NUR DIE Bauch-Beine-Po" tights branded LYCRA® BEAUTY

Jan 22, 2015

NUR DIE, the leading German hosiery and sock brand and producer of innovative legwear, again boosted their well-known tights style "NUR DIE Bauch-Beine-Po" with a comprehensive TV commercial campaign. A series of about 80 TV commercials was presented within ten days in nine different German TV channels.

The "NUR DIE Bauch-Beine-Po" tights are manufactured according to the quality and branding guidelines of INVISTA's scientifically developed program "The Science of Shaping™" which combines shaping characteristics and comfort. The garment represents the SHAPING technology by LYCRA® brand and it is branded with LYCRA® BEAUTY brand.

 

"Nur Die Bauch-Beine-Po 20" was launched in spring 2011 and already promoted the first time with a series of TV commercials in autumn 2011. In the meantime product range has been expanded by an opaque version (60 den) and a long panty. The new campaign gives an additionally new boost to the successfully sold garments.