The agenda for the half-day event, organized in Turkey for the first time by INVISTA, included presentations on 2015 and 2016 legwear trends and a briefing on relevant yarn and fiber innovations. It concluded with a fashion show that highlighted directional styles and materials for both women and men.
The INVISTA team emphasized the extent of its value proposition in a sector whose retail importance is sometimes underestimated. It promotes the consumer benefits of its LYCRA® , COOLMAX® and THERMOLITE® branded fibres in every region and works closely with hosiery specialists at all levels of the value chain.
The team described how INVISTA partners with garment and retail brands such as CALZEDONIA, LA PERLA, CARREFOUR and Marks & Spencer and their supply networks on product developments and a wide range of cross-segment, pull-through, marketing initiatives.
The Istanbul take-away: our fiber technology and globally-recognized consumer brands move your business – from socks up!
Click here for more information on our branded fibers for socks.
For more information, contact Secil ALP, Senior Communications & Marketing Account Representative, INVISTA Turkey (Secil.Alp@invista.com)