News & Blog

LYCRA® brand co-signs Stars Awards alonside DKNY, Wacoal and others

Dec 07, 2015

LYCRA® brand’s parent company INVISTA was proud to be the headline sponsor for the Stars Best Shop Awards event held last month in London. The prestigious trade event attracted over 300 industry guests and additional sponsors such as Wacoal, Maidenform, Pretty Polly, DKNY and Eurovet.

The awards are the largest of its kind in the region and recognizes excellence in UK retail for intimate apparel, swimwear and legwear industries. By participating in the event the LYCRA® brand helps to celebrate the best in textiles and apparel. 

“With the sponsorship and support of INVISTA, the Stars Awards Gala has now become the most essential event in the calendar of leading international brands, prominent retailers and the very best of independent outlets”, says Pamela Scott, Managing Editor of Underlines magazine and Chair of the Stars Awards. “The support through their LYCRA® brand brings a heightened awareness and we attribute the continued relevance of Stars largely to INVISTA’s involvement.”

INVISTA provides marketing support to its global network, which includes mills, packagers, brands and retailers. Having a vast network makes it easier for LYCRA® fiber customers to do business across the world in every market. To find out more about our B2B support tools online click here.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Claire O'Neill Lingerie/Swimwear/Underwear Account Manager - UK, Apparel +44 7507 886000