News & Blog

Spreading the word in China

Jul 17, 2015

The sheer scale of apparel industry business operations in China is often a surprise. Yishion, the country’s fastest-growing casualwear brand, numbers its retail licensees in thousands and recently held a month of fashion briefings for many of them at its headquarters.
Yishion blog

Besides sharing product and promotion plans to develop next year’s merchandising agenda, it was a unique opportunity to educate Yishion’s staff and the distribution network on the fiber technology and consumer selling points of garments made with LYCRA® fiber, especially in denim.

INVISTA has been closely involved in Yishion’s product development and merchandising success in the last five years. Yishion specifies LYCRA® fiber for its top-selling Super Stretch jeans range. It expects to book over one million pieces this year with women accounting for 80% of sales.

Collaboration between the two companies extends from fabric and garment development to marketing strategies and in-store support. INVISTA support at the briefings included retail display areas to inspire the distributors, designers, purchasing agents and sales staff.

The close relationship with Yishion is an impressive example of how INVISTA helps customers keep pace with the demand in fast-growing market spaces.

LYCRA® MOVES™ big business in a big ways!

Discover more on the differentiating stretch, fit and comfort consumer benefits of LYCRA® fibers in denim.

INVISTA Contacts

INVISTA Apparel & Advanced Textiles Susan Hon Marketing Communication Director - B2B +852 27341003 Hong Kong