News & Blog

Lingerie and LYCRA® Brand: A perfect pairing

Feb 10, 2016

Lingerie is one of the most popular gifts on Valentine’s Day, so the LYCRA® brand partnered with Galeries Lafayette Paris Haussmann, the prestigious Paris department store, to stage five intimate apparel catwalk shows in store on February 11th. The shows will feature top Intimate Apparel brands including Simone Pérèle, Aubade and Maison Lejaby among others.

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The Galeries Lafayette Paris Haussmann lingerie floor will feature additional LYCRA® branded consumer-facing promotions and special events that day. All are designed to generate in-store excitement and drive lingerie sales prior to Valentine’s Day.

Thanks to its unique high quality stretch and, more importantly, its excellent recovery, LYCRA® fiber has been improving the comfort, fit and movement of lingerie for over five decades. Such cooperation help reinforce the LYCRA® brand’s superiority in the minds of consumers and connect emotionally with them. In addition, it demonstrates the relevance of LYCRA® brand to the intimate apparel segment, and shows how the brand’s commitment to the apparel industry extends throughout the value chain to retailers. 

Contacts

The LYCRA Company Virginie Moille Global Communications Manager +41 22 770 40 38 Geneva Switzerland