The Galeries Lafayette Paris Haussmann lingerie floor will feature additional LYCRA® branded consumer-facing promotions and special events that day. All are designed to generate in-store excitement and drive lingerie sales prior to Valentine’s Day.
Thanks to its unique high quality stretch and, more importantly, its excellent recovery, LYCRA® fiber has been improving the comfort, fit and movement of lingerie for over five decades. Such cooperation help reinforce the LYCRA® brand’s superiority in the minds of consumers and connect emotionally with them. In addition, it demonstrates the relevance of LYCRA® brand to the intimate apparel segment, and shows how the brand’s commitment to the apparel industry extends throughout the value chain to retailers.