News & Blog

New LEE® Jeans offer innovations that add value

Mar 01, 2016

LEE® has added COOLMAX® ALL SEASON technology to its “Modern Series Straight Leg Jean”, which also features LYCRA® fiber for more comfort, flexibility, and freedom to move.

LEE®Jeans_710_blog

Available in four finishes, these reinvented men's jeans blend a modern rise with a classic straight-leg style and five-pocket styling. But it’s the addition of the latest technological innovations that will really excite consumers.

COOLMAX® ALL SEASON technology transports moisture away from the body to keep the wearer cool and dry on hot days, while the hollow core fiber provides insulation on colder days. This jean is available online at lee.com, or in select KOHL’S® stores nationwide.

If you would like to learn more about adding exciting performance technologies to your denim, contact your INVISTA representative for details.

Contacts

The LYCRA Company Rita Ratskoff Senior Marketing Manager - North America Denim +1-847-612-9949 USA
The LYCRA Company Silvia Toledo North EMEA Denim Account Manager +34 93 237 92 84 Barcelona SPAIN