The LYCRA® brand is proud to be headline sponsor of the MODA Lingerie & Swimwear show for the sixth year in a row. MODA will be held in Birmingham, UK from 21 – 23 February 2016. By sponsoring MODA, the LYCRA® brand logo is featured prominently throughout the show, which raises brand awareness and confirms its status as globally recognised leader in the apparel industry.MODA showcases designs of over 260 of the best-known brands and emerging new talents in intimate apparel and swimwear. A catwalk runs throughout the show that highlights designs from exhibitors. Visitors will see the newest trends and latest innovations in lingerie, swimwear, shapewear, hosiery, loungewear and nightwear all under one roof. After visiting the LYCRA® stand they will learn how LYCRA® brand fiber is an essential ingredient in garments made for each of these segments.
“Events like MODA facilitate business by allowing us to connect with people from the Intimate Apparel & Swimwear industry —from top brands, to new rising stars, large retailers and smaller independents,” explained Claire O’Neill, Marketing Segment Manager, INVISTA Apparel & Advanced Textiles. “It gives attendees the opportunity to learn more about the technology behind LYCRA® fiber, so they gain a greater understanding of the difference our fiber can make in their garments, and the benefits it ultimately delivers to consumers.”
Visit the LYCRA® stand in Hall 6, Stand LC49 to learn more about the variety of LYCRA® brand fibers, technologies and innovations available today. Two products will be highlighted at MODA:
- LYCRA® BEAUTY COOLING technology poised to revolutionize shapewear by combining shaping performance with moisture management. It transports moisture from the wearer’s skin to the surface of the fabric where it evaporates quickly to promote body cooling and comfort
- LYCRA® XTRA LIFE™ fiber creates swimwear with a long-lasting fit and slows the deterioration that chlorine, sun lotion, perspiration and sun can cause to fabrics. It is engineered to extend the life of swimwear up to 10x longer than unprotected fabric. See an incredible demonstration of its longevity in the LYCRA® stand.
The LYCRA® stand will also showcase products by brands that already know the benefits of using LYCRA® fiber in their designs, including: Panache, Miraclesuit, Curvy Kate, Lepel, Gottex, Freya Swim and Fantasie Swim.
We hope to see you at MODA!
For more information visit the MODA website.