Undercover creativity was the theme for December. The centrepiece was an INVISTA enabled photoshoot of the kind of exciting underwear that has huge appeal for younger consumers. It looks great and feels good next to the skin – and offers teasing glimpses of who you really are!
Leading Spanish and international brands including Andres Sarda, Avet, Calvin Klein, Hanro, Huit, Jockey, Kler, Punto Blanco, Set and Sloggi supplied a range of garments for men and women. The photoshoot models, perfectly cast, brought their styling and creativity to life.
Top underwear designers backed their stylish creativity with premium fabrics incorporating a mix of LYCRA® fibre innovations – including FREEF!T® technology in the case of Punto Blanco – to ensure optimal comfort, fit and shape retention. Young trend-setters won’t settle for a distinctive look at the expense of lifestyle practicality.
LYCRA® fibre innovations are playing a big part in the underwear revolution. The purchase appeal of what used to be a less-than-glamourous necessity has soared in the last decade and continues to open up profitable new market spaces.
But it’s not just INVISTA technology that’s good for business. The CYL supplements show how joint promotions linked to the power of the LYCRA® brand can create influential trade and consumer marketing platforms in hosiery, intimate apparel and swimwear, among other garment categories.
Visit CYL website for more information.